Director of Group Sales

Director Of Group Sales

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including : Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values : Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

This position is responsible for leading a team of resorts sales managers and support staff in order to generate group revenue for Hershey Resorts, including the Hershey Lodge, The Hotel Hershey, and Hershey Country Club.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Duties :

• Lead resorts sales team to develop their markets; find creative ways to develop revenue channels; effectively motivate and challenge sales team to achieve and exceed sales goals.
• Develop and implement effective group sales strategies to guide resorts sales managers in growing group revenue within their assigned territory.
• Plan and organize resorts FAMs, sales initiatives, and other lead generating events / exercises in order to generate business growth. Identify and grow target markets and effective sales channels to align with company goals.
• Partner with director of resorts revenue management to develop effective group pricing rates and yield policy that achieves department revenue goals while remaining sensitive to industry competition and dynamics.
• Monitor and evaluate market segmentation analysis and booking trends. Ensure proper market / segment coverage by each resorts sales team member.
• Manage inventory of available meeting space and guest rooms in order to maximize sales. Effectively allocate available resources to generate revenue. Implement company strategy for the effective allocation of room resources to maximize revenue.
• Establish and maintain effective processes, requirements, and procedures that contribute to successful revenue generation. Ensure leads and inquiries are followed-up on promptly and effectively.
• Contribute to resorts strategic sales plan in order to sustain success of sales efforts and continuously grow business past previous sales goals. Assist in development of commission and incentive structures.
• Conduct daily resorts sales efforts for assigned territory / market segment. Effectively manage sales territory in order to build and maintain long-term customer relationships.
• Review and approve sales contracts and proposals of sales managers. Provide support and guidance to ensure resorts sales team achieves goals.
• Perform other duties as assigned.

Qualifications :

Knowledge, Skills, and Abilities :

Job Demands :

67%)

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment and Resorts is an Equal Opportunity Employer