LinkedIn Content Marketer

Job Description

Job Description

Salary : $60,000-$70,000

About Animalz

Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content.

Our fully remote team of strategists and content marketers delivers content strategies tailored to each customer's goals and context. We pride ourselves on our deep interest and understanding of software products and audiences, our commitment to thought leadership, and our relentless pursuit of mastering our craft.

Our customers include industry leaders like Amplitude, Ramp, and Wistia, as well as high-growth early-stage startups.

About the Role

As a LinkedIn Content Marketer at Animalz, you'll own the end-to-end content experience for a portfolio of B2B technology customers focused on LinkedIn and founder-led content strategies. You'll build and execute content strategies that establish thought leadership, drive engagement, and create meaningful business outcomes through short-form, social-first content.

This role blends strategic thinking with hands-on execution. You'll manage customer relationships from kickoff through ongoing delivery, conduct interviews with founders and subject matter experts to extract compelling insights, and use AI-powered workflows to produce high-quality LinkedIn content at scale. You'll be responsible for creating content that performs well algorithmically, builds authentic voice, and positions our customers as leaders in their space.

You'll work closely with the Associate Head of Content in charge of the LinkedIn program to develop strategies, collaborate with designers, and serve as a trusted partner to founders growing their personal brand on LinkedIn.

What You'll Do

Customer Strategy & Management

• Own customer accounts from kickoff through ongoing delivery, including onboarding, assisting in strategy development, ideation, content briefs, regular meetings, and customer communications
• Build and execute LinkedIn content strategies tailored to each customer's voice, audience, and business goals
• Manage 4-5 customer accounts simultaneously, balancing competing priorities and maintaining high standards across all deliverables and communications
• Serve as the strategic partner to founders and executives, helping them develop their LinkedIn presence and thought leadership positioning

Content Production & Management

Interview & Content Extraction

Optimization & Reporting

Core Competencies

LinkedIn Platform Mastery

You understand what makes LinkedIn content perform, from algorithm dynamics to formatting best practices to emerging content trends. You know how to create content that gets engagement and builds meaningful thought leadership.

Interview & Extraction Skills

You can plan effective interviews, make SMEs and founders comfortable, ask the right follow-up questions, and identify the golden insights that will become compelling content. You're skilled at drawing out perspectives that customers didn't even know they had.

AI Content Fluency

You use AI as a powerful tool in your workflow, but you understand its limitations. You know how to craft effective prompts, when to use AI versus writing from scratch, and how to edit AI outputs to sound authentically human while maintaining strategic positioning.

Founder Relationship Management

You build trust with executives and founders through clear communication, proactive problem-solving, and strategic thinking. You can manage expectations, navigate feedback gracefully, and position yourself as an extension of their team. You understand their business challenges and create content that serves their goals, not just vanity metrics.

Short-Form Writing Excellence

You can craft compelling hooks, tell complete stories in 1,300 characters or less, and adapt tone and style to match different customer voices. You understand narrative structure and how to make every word count.

Editorial Judgment

You have a sharp eye for what works and what doesn't. You can identify weak positioning, unclear messaging, or off-brand contentand you know how to fix it.

Content Operations & Management

You keep multiple balls in the air without dropping any. You manage content calendars, coordinate with freelancers and designers, meet deadlines consistently, and maintain quality standards even when volume is high.

Adaptability & Learning Agility

You stay current on LinkedIn platform changes, emerging content formats, and best practices. You're comfortable trying new approaches and adjusting based on what the data tells you.

Required Experience & Skills

Bonus Points

Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.

Your First 90 Days

Days 1-30 : Learn & Build Foundation

Days 31-60 : Take Ownership

Days 61-90 : Drive Results

Working Arrangements

Location : Fully remote, Americas or EMEA

Timezone Requirements : We ask for at least 4 hours of overlap with US timezones (EST / PST) to collaborate effectively with our team and customers

Compensation & Benefits

Salary Range : $60,000 - $70,000 USD annually

Compensation determined within the range based on experience, skills, and demonstrated impact in previous content marketing roles, particularly LinkedIn-focused work.

Benefits

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.