Marketing Assistant Director

2 days ago Be among the first 25 applicants

Location : New York City, Charlotte, Austin, Dallas, Houston, San Antonio, Atlanta, Chicago, Philadelphia, Los Angeles, Boston, Washington

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.

Marketing Assistant Director – Americas Wealth & Asset Management

As Wealth & Asset Management Marketing Assistant Director within Brand, Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting, audit, tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.

The Opportunity

You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go‑to‑market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities, including the creation and distribution of thought leadership content and marketing collateral, event management and execution, use of digital and social media marketing, etc.

Your Key Responsibilities

• Provide strategic direction to the business for the creation of innovative, multi‑channel marketing campaigns that drive demand and measurable impact.
• Develop a deep understanding of issues, buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business’ strategy.
• Collaborate with Wealth & Asset Management leadership to identify our buyers’ business issues and develop and support integrated, multi‑channel marketing campaigns that align to business issues and the practice’s overall strategy.
• Manage the development and distribution of thought leadership, both externally and internally using a multi‑channel approach (thought leadership, proprietary EY events, industry conferences, PR / media relations, social media, digital, paid search, etc.).
• Manage the development, deployment and measurement of quarterly paid media campaigns to support key initiatives.
• Develop and execute effective proprietary EY events (e.g., nationwide C‑suite virtual events and physical events, seminars, webcasts) and manage sponsorships of industry events.
• Manage the communications plan and strategic roll‑out of a global survey, including oversight of the development of the online survey results page on ey.com and a digital advertising campaign.
• Leverage marketing automation and lead management to streamline, automate, measure and report on all marketing programs and workflows.

Skills And Attributes For Success

To qualify for the role, you must have

What We Offer You

At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence? Apply today.

EY accepts applications for this position on an on‑going basis.

For those living in California, please click here for additional information.

EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity / expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1‑800‑EY‑HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.

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