Director of MarketingGorman & Company • Rockford, IL, United States
Director of Marketing
Gorman & Company • Rockford, IL, United States
25 days ago
Job type
- Full-time
Job description
This position offers the opportunity to shape and execute integrated marketing strategies that drive performance, elevate brand presence, and create engaging experiences for hotel guests and restaurant patrons.
What You'll Do
What We're Looking For
Be Part of Something Exceptional
At Gorman & Company, we are proud to combine history, hospitality, and community in unforgettable ways. Join us in shaping the guest experience across three iconic hotel locations!
Apply today and bring your vision, leadership, and creativity to our team.
Gorman & Company is an Equal Opportunity Employer.
Join our team as our Regional Director of Marketing!
Gorman & Company is seeking an experienced and strategic Regional Director of Marketing to lead the marketing efforts across three premier hospitality properties:
Gorman & Company is seeking an experienced and strategic Regional Director of Marketing to lead the marketing efforts across three premier hospitality properties:
- Brewhouse Inn & Suites - a historic hotel located in the former Pabst Brewery, now featuring the On Tap Restaurant, .
- Stella Hotel & Ballroom - a boutique property with a full-service restaurant, bar, and stunning historic ballroom, located in a former Heritage House.
- Embassy Suites by Hilton Rockford Riverfront - a modern hotel featuring two restaurants, 12 meeting rooms, a 20,000 sq. ft. conference center, and 14,000 sq. ft. of event space.
This position offers the opportunity to shape and execute integrated marketing strategies that drive performance, elevate brand presence, and create engaging experiences for hotel guests and restaurant patrons.
What You'll Do
- Lead, mentor, and develop a high-performing regional marketing team.
- Translate property business goals into tailored marketing initiatives.
- Build and execute comprehensive marketing plans for hotels and F&B outlets.
- Design and launch promotions, seasonal campaigns, and special events.
- Drive consistent and engaging food & beverage storytelling across all channels.
- Oversee menu launch campaigns, beverage programs, and loyalty initiatives.
- Direct digital marketing efforts including SEO, SEM, paid media, and email.
- Manage regional social media strategy and execution.
- Build public relations strategies and develop influencer partnerships.
- Establish partnerships with local businesses and participate in community events.
- Support hotel revenue through integrated campaigns and brand positioning.
- Develop and manage the regional marketing budget.
- Track and analyze performance metrics to optimize ROI.
What We're Looking For
- Bachelor's degree in marketing, communications, hospitality, or related field; master's preferred.
- 7+ years of marketing leadership experience.
- Strong background in hospitality, hotel, or food & beverage marketing.
- Proven expertise in multi-unit marketing and digital strategies.
- Exceptional leadership and team development skills.
- Strong written and verbal communication abilities.
- Valid driver's license and insurable driving record.
- Ability to travel regionally and work flexible hours as business requires.
Why You'll Love Working Here
- Competitive salary starting at $102,900-$116,200 annually
- Medical, Dental, & Vision Insurance
- Company-Paid Short- & Long-Term Disability
- 401(k) with up to 6% Company Match
- Paid Parental Leave
- 18 Days PTO + Paid Holidays
- Employee Assistance Program (EAP)
- Pet Insurance & More!
Be Part of Something Exceptional
At Gorman & Company, we are proud to combine history, hospitality, and community in unforgettable ways. Join us in shaping the guest experience across three iconic hotel locations!
Apply today and bring your vision, leadership, and creativity to our team.
Gorman & Company is an Equal Opportunity Employer.
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Director of Marketing • Rockford, IL, United States
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