Head of Growth Marketing

Head Of Growth Marketing

About Paytient : We're on a mission to help people better access and afford care.

Every day, millions of people, and their loved ones, need to see a doctor. For most of us, that moment is an uncertain one - we're unsure of what's wrong, who to go to, how long it'll take to be seen, when we'll feel better, and what it'll cost.

Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care. Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan. This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans. Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.

We're looking for passionate, collaborative builders to join our team and help us create a future where everyone can more easily access and afford care.

About The Role

Are you a bold, strategic leader ready to define a new category in healthcare benefits? Paytient is seeking a Head of Growth Marketing to build and fuel our B2B growth engine, playing a pivotal role in making healthcare more accessible and affordable for everyone.

You'll oversee a high-performing, multidisciplinary team responsible for driving awareness, education, and pipeline across our employer, health system, and health plan audiences. This role spans full-funnel responsibility, from crafting value propositions and go-to-market strategy to generating demand through content, paid media, events, and partner programs.

Reporting to the Chief Marketing Officer, you'll collaborate closely with Sales, Partnerships, and Product teams. You'll be a key leader in positioning Paytient as a category-defining brand, and a "no-brainer" solution for the most forward-thinking benefits buyers and partners in America.

What You'll Do

Build the Engine : Product Marketing, Packaging, Positioning & Pricing

• Lead and scale our product marketing efforts, with responsibility for positioning, packaging, pricing strategy, and sales enablement.
• Translate complex capabilities into compelling, segment-specific narratives that accelerate sales and deepen buyer understanding.
• Enable Sales and Partnerships teams with world-class materials, training, and competitive insights.
• Evolve pricing and go-to-market strategy to support new monetization models, such as outcomes-based pricing or bundled partner solutions.

Fuel the Engine : Demand Generation & Market Education

Lead the Team & Drive Impact

What You'll Bring :

Why You'll Love Working at Paytient

We believe health care access should never be a source of stress or hardshipand we're building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.

Benefits We Offer :

Paytient is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.