Content Specialist (Santa Clara)

At Tendo, were defining high-performance content experiences for our clients. Were looking for a content specialist to write and edit editorial content in all formats in addition to other content to assignments across multiple clients and content services at Tendo. .

This position is deeply hands-on in delivering content services for clients. The content specialist would be responsible for contributing to content development of all types, and collaborating with other Tendo team members to learn, grow, and excel in delivering content services. Responsibilities also include contributing to the execution of successful content planning, analysis, migration, management and optimization projects and supporting strong client relationships.

Additionally, as many of Tendos clients are B2B technology companies, the content marketing specialist must have a deep appreciation of and curiosity about enterprise IT technologies and buying audiences.

Specific Responsibilities

Editorial Content Creation

Contribute to developing content marketing plans that include audiences, goals, schedules, content outlines, content maps, social content plans, etc.

Execute on plans by writing and / or assigning articles, rich media and / or social content; editing according to client style guide; managing client review cycles; incorporating changes; submitting content to client content management systems; reviewing staged content, and proofreading

Develop headlines, decks, pull quotes, direct-mail copy, and other types of content as needed to promote and amplify content in a variety of channels

Copyedit content and establish and maintain standards of voice, tone, and quality for various communications mediums

Conduct research in support of content development

Content Analytics

Participate in the creation and quality of analytics-based content strategy deliverables (content inventories, audits, gap analyses, web and social analytics, etc.)

Work with data visualization tools to develop reports, dashboards and summaries that articulate key insights based on the analysis

Support SEO audits to identify opportunities to adjust or refine existing content, and conduct keyword discovery to inform the creation of new content

Participate in the development and optimization of content taxonomies and metadata in order to support dynamic content delivery and management

Content Operations

Support content migration and content management engagements, by developing migration plans and mapping documents, building web pages in client content management systems, and migrating and editing web page content following established content management workflows and editorial styles

Create documentation and training to support and empower client teams to distribute, manage, evaluate and optimize content on their own systems

Upload, organize and tag digital assets in digital asset management systems

Conduct web page QA in order to validate that it meets functional, presentation, search and editorial requirements

Project Management

Develop project schedules, track project progress, and create internal and external status updates

Work with in-house and client design and production teams to aid with visual concepts, photos, and illustrations as needed

Oversee copy flow from editorial to production and publishing

Track schedules and project milestones across project teams (including staff and freelancers) to ensure deliverables are on time and budget

Customize standard Tendo resource documents for the client project and ensure that resources are executed as needed at each phase of projects

Client Relations

Effectively contribute to client communications; maintain and ensure clear and focused communication with the client, including confirmation of key actions and next steps, expectation setting, and communicating process

Provide outstanding customer service to all Tendo clients; look for opportunities to add value

Communicate clearly in all client interaction, including email, phone, and face-to-face meetings

Document / confirm client communication in writing according to Tendo standards

Proactively communicate with clients as required; anticipate challenges and suggest solutions

Qualifications

3 or more years of editorial, content marketing, or digital content experience required.

Content analytics and / or content management experience

Outstanding written and verbal communication skills, sharp editorial instincts, and copyediting proficiency

Experience / background / understanding of and enthusiasm for tech-specific markets, products, and topics is a plus

Project management skills; ability to meet deadlines and balance multiple projects

Independent work style, ability to plan and execute with little direction, and ability to take initiative are a must

Collaborate easily with others, thrive in a fast-paced environment, and enjoy a diversity of tasks and projects

Competencies Required

Proficiency in using core MS office applications and collaboration platforms

Experience with creating slide decks and making presentations

Experience with project management and project scheduling applications

Ability to work independently in design and production software tools

Fluency in leading social media platforms

Experience with content management systems

Experience with web and content inventory and analytics tools