Marketing Manager

Marketing Manager

Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!

Modivcare is looking for an experienced Marketing Manager to join our team. As a key member of the marketing team, this position is responsible for planning, executing, documenting, tracking, recording, and managing integrated marketing programs within a healthcare and/or professional services environment.

This Role Includes

• Planning, developing, and implementing multi-channel media campaigns in collaboration with commercial leaders, platform stakeholders, and communication teammates.
• Developing and executing digital marketing campaigns across web, SEO/SEM, email, and social media channels to achieve business objectives.
• Managing key marketing projects with design, subject matter experts, and executive stakeholders to ensure that high-quality assets are developed on time and on budget.
• Conducting ongoing industry research, media, and trend analysis to support deliverables with themes that are relevant to customer and prospect audiences.
• Determining asset formats and topics that will maximize audience engagement and exceed revenue contribution targets.
• Collaborating with internal teams to ensure cross-functional execution on integrated marketing plans.
• Managing brand reputation across all channels to maintain consistent target audience messaging.
• Utilizing strong analytical ability to evaluate end-to-end audience experience across multiple channels.
• Working cross-functionally with key stakeholders to develop marketing strategies, plans, and assets.
• Partnering with agency teams to develop and maintain a formal style guide for marketing.
• Understanding buyer personas and buyer journeys and applying them to marketing initiatives.
• Following and enforcing brand guidelines across all platforms and content types.
• Evaluating customer research, market conditions, and competitor data to ensure activities and messaging are aligned and driving business outcomes.
• Partnering with IT in website maintenance and Sales in CRM and campaign requirements.
• Using website analytics to monitor traffic and engagement trends and recommending improvements.
• Participating in other projects or duties as assigned.

We Are Interested In Speaking With Individuals With The Following

• Bachelor's Degree in Marketing, Business, or related field required.
• Five (5) plus years of B2B digital marketing experience leading and managing web development, SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Experience in HTML and WordPress preferred.
• Healthcare industry experience or aptitude preferred.
• Strong collaboration, leadership, and team management skills.
• Strategic mindset and the ability to think both creatively and analytically.
• Excellent verbal, written, interpersonal, and analytical skills.
• Ability to build relationships across various audiences and teams.
• Comfortable proofing and editing detailed product and marketing communication.
• Organized and able to manage multiple complex workstreams independently.
• Detail-oriented with a disciplined and proactive approach to work.
• Proficient in platforms such as Google Analytics, Google Ad Manager, and WordPress.
• Familiarity with tools like HubSpot, Marketo, Braze, and Wrike is preferred.
• Ability to identify new market opportunities and address them through integrated campaigns.
• Adept at multitasking in a fast-paced, deadline-driven environment.

Salary: $69,900 - $94,400

Modivcare's positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the type of role, the number of roles, and the number of applications received. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.

We value our team members and realize the importance of benefits for you and your family. Modivcare offers a comprehensive benefits package to include the following:

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post-Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)

Modivcare is an Equal Opportunity Employer. We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance, please reach out to us at hr.recruiting@modivcare.com.