Manager, Integrated Media Planning

Manager, Integrated Media Planning

The Manager, Integrated Media Planning role is a critical junior / mid-level role for the agency. The Manager works very closely with the team and is tasked with being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional media preferred) and available media research and systems. The Manager helps manage the day to day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Responsibilities :

• Experience working on one large account
• Understanding of all media channels and experience coordinating across multiple media disciplines (TV, OLV, OOH, Radio etc)
• Experience with upper funnel media awareness campaigns
• Ability to coordinate with creative agencies on creative assets and accounts needs
• Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort owning and communicating directly with clients on questions / concerns and specific media initiatives
• Helps evaluate timelines and manage day to day deliverables
• Experience w / analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Managing a large Media Budget and Flowchart
• Drive media channel selection and be forward thinking on new opportunities

Qualifications :

Location : New York

Brand : Iprospect

Time Type : Full time

Contract Type : Permanent

The anticipated salary range for this position is $51,000-$83,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available.

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