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Senior Martech AI Strategist
Senior Martech AI StrategistBounteous • United, WV, US
Senior Martech AI Strategist

Senior Martech AI Strategist

Bounteous • United, WV, US
11 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Lead AI product strategy for an intelligent orchestration platform transforming end to end performance marketing. Design marketer-first AI experiences that eliminate unwarranted manual work, enable 1 : 1 personalization at scale, and bridge Adobe Experience Cloud with enterprise systems. Shape product vision, agentic architecture, and market positioning for a future-ready platform serving B2B marketing use cases.

What You'll Do

AI Product Strategy (40%)

Solutioning : Analyze performance marketing gaps (campaign planning, content production, audience development, activation, reporting) and architect AI solutions

Product Led : Lead phased evolution from automation to personalization, orchestration and predictive intelligence

Agentic AI : Design multi-agent ecosystem (e.g. Audience, Content, Journey, Brief, Query, Optimization, Critics) with orchestration enabling autonomous marketing execution

Experience : Champion intuitive, SPOG or command center interface eliminating tool-switching for non-technical users

Future-Ready : Ensure extensible, modular architecture scaling to emerging AI capabilities

Technical Architecture (35%)

Integration : Architect integrations with GCP, AEP / CDP, Workfront, Analytics and advise on APIs

AI Stack Orchestration : Evaluate & integrate LLM (Gemini, Vertex AI), RAG, prompt frameworks

Feasibility : Assess use cases vs. existing platform capabilities (Pega, Adobe etc.) and constraints

Agentic Design : Define interaction protocols, decision logic, human-in-loop & feedback methods

Stakeholder Alignment (15%)

Executive Mandates : Bridge C-suite objectives (cost, velocity, personalization) with AI realities

Change Strategy : Design adoption approach, identify champions, training needs, success metrics

Requirements Synthesis : Distill diverse stakeholder needs into coherent product specifications

Thought Leadership (10%)

Monitoring : Track Adobe / Salesforce / Martech events & identify differentiation opportunities

Innovation : LLM / Agentic advancements, real-time personalization & assess applicability

Information Security Responsibilities

  • Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
  • Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
  • Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
  • Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Responsibilities

  • Define and deploy complex B2B customer journeys spanning awareness to advocacy
  • Optimize multi-touch attribution and journey analytics for enterprise sales cycles
  • Partner with CDH data science on propensity models, lookalike audiences, churn prediction
  • Optimize Adobe Experience Platform (AEP) for real-time segmentation and activation
  • Architect ABM programs leveraging intent data, predictive scoring, personalized engagement
  • Preferred Qualifications

  • 10+ years Martech strategy; 3+ years building AI products for marketing
  • Agentic AI : Hands-on multi-agent system design with orchestration, decision logic, human-machine collaboration
  • AI Development : LLM integration, prompt engineering, RAG architectures, conversational AI, recommendation systems
  • Performance Marketing : Deep understanding of campaign workflows, briefing, segmentation, content production, QA, activation, attribution and B2B pain points
  • Platform Knowledge
  • Adobe Experience Cloud : AEP / CDP,  GenStudio, Workfront, Marketo etc.
  • Broader Martech : Marketing automation, Analytics / BI, DAM, advertising platforms etc.
  • Integration Patterns : API design, event-driven architecture, real-time data sync
  • Product Thinking : Define vision, prioritization balancing user needs / feasibility / value
  • UX for Marketers : Design intuitive interfaces enabling AI leverage without technical expertise
  • Executive Communication : Present complex AI concepts to Execs, translate architecture to business outcomes
  • Cross-Functional Leadership : Navigate organizational complexity, drive team outcomes with influence
  • Agency / consulting background across multiple clients
  • B2B or telecommunications marketing experience
  • Google Cloud AI (Vertex / Gemini)
  • Certifications : Adobe Expert, Google Cloud Professional
  • Computer science / engineering background
  • We invite you to stay connected with us by subscribing to our monthly job openings alert here.

    Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.

    #BI-Remote

    #LI-Remote

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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    Senior Strategist • United, WV, US

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