Director / Associate Director of Marketing, High School

Director / Associate Director of Marketing, High School

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Director / Associate Director of Marketing, High School plays a pivotal role in advancing one of Macmillan Learning's most storied and strategically important portfolios. Building on a legacy of excellence and market leadership in high school educational publishing, this role champions the continued growth and preeminence of our brand in an evolving landscape. The Director / Associate Director of Marketing, High School sets a bold vision and clear strategy for how we engage teachers, support students, and strengthen our position as the preferred publishing and technology partner for school districts across the United States.

As both a strategic leader and a hands-on marketer, the Director / Associate Director of Marketing, High School leads divisional marketing efforts, from centralized Platform initiatives, flagship market initiatives like APSI campaigns, district and school professional development programs to innovative, AI-enabled campaigns that extend our reach and impact. They hire, mentor, and develop a high-performing team, fostering creativity, collaboration, and accountability, while also managing their own portfolio of products to model best-in-class marketing execution.

Collaborating closely with sales, editorial, and cross-functional partners, the Director / Associate Director of Marketing, High School uses deep knowledge of the College Board ecosystem, emerging technologies, and high school market trends to shape campaigns that resonate across disciplines. This role is not just about protecting a legacy, it's about driving innovation, scaling our influence, and ensuring BFW Publishers remains the benchmark for excellence in the high school market for years to come. This role manages other employees.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Responsibilities include, but are not limited to :

• Shapes and communicates a clear, competitive vision for the High School portfolio that aligns with Macmillan Learning's overall strategy.
• Leads the discovery and application of market research to inform product development, strengthen competitive positioning, and anticipate emerging opportunities.
• Works closely with product, program management, and sales, the Director ensures marketing strategies reflect evolving classroom needs and market conditions.
• Guide long-term strategy to keep the portfolio relevant and competitive by staying ahead of high school, college preparation, and College Board trends, monitoring competitor activity, and embracing new technologies (including AI).

Leading Division Initiatives

Team Development & Management

Execution & Scaling

Measurement & Optimization

Qualifications

Required Qualifications :

Preferred Qualifications :

Salary Ranges : $105,000-$115,000 / year for Associate Director; $115,000-$125,000 / year for Director.

Exemption Status : Exempt

Physical Requirements :

This position requires long periods of concentration, sustained periods of work on laptop or computer, responding to sales or author inquiries, as well as to create marketing materials to aid in sales efforts. The director must be able to multi-task and must be able to travel occasionally, by automobile, train, and plane. The position occasionally requires lifting 35-50 lbs of books, and pushing / pulling a hand truck / dolly when setting up for sales meetings and conferences.

The position is eligible for remote employment, excluding the following locations : Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.