Director, Paid Social Media

The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, supportand leadership to empower team/departmental success.

Responsibilities:

• Oversee the development of the Paid Social Media Team
• Drive onboarding of any clientswith a Social Media channelto be activated
• Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
• Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
• Perform technical auditsfor new and existing businessfor pitches and identification of additional opportunities
• Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
• Communicate with clients directly or via Account Services around results, tests, and needson a weekly, monthly, or quarterly basis.
• Act as the liaison with our agencypartners – Facebook,Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
• Coach the team on writing/testing relevant ad copy, creative assets,and assisting with landing page optimization
• Provide on-going updatesto the department on new Social technology and platforms, as well as evolving best practices in the space
• Develop and document training to assist coaching team members
• Serve as an escalation point for operational and/or client needs

Qualifications:

• 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the abilityto discuss how those functions can or should be applied relative to the Social Media planning process
• Expert in negotiating and constructing SocialMedia plans, with understanding of planning, buying and activation
• Experience buying ads on Facebookand Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
• Experience owning the full social strategy process inclusive of working with partners, clientsand internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
• Comfort owning and managing budget/investment levels in SocialMedia across multiple accounts
• Strong experience navigating cross-department relationships
• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

Required Skills


Required Experience