Admissions Representative Willow

Admissions Representative

The admissions representative (AR) role encompasses field marketing responsibilities with the following objectives :

1. Foster awareness and consideration among parents for their school(s).

2. Drive recruitment and facilitate enrollment of new families in their school(s).

This position requires the AR to allocate their time between the school(s) and the local community. The AR leads the development of a marketing strategy to engage the local community through activities including community events, school tours, on-site school events, managing school social media presence, and conducting parent outreach. Additionally, the AR will heavily rely on CRM, population mapping tools, and other data sources to document activities, guide strategic planning, and make informed decisions.

National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA serves over 100 schools in nine states, with more than 65,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. A majority of our schools consistently outperform their local district on the state test. According to the Center for Research on Education Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join our team.

DUTIES AND RESPONSIBILITIES :

• Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
• Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
• Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
• Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents' educational preferences for their children.
• Provide expert guidance and support to clients by fostering strong relationships with parents and external partners. Extend invitations to prospective families to attend school-based events. Act as main point of contact for project-related communications.
• Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiative aimed at attracting and onboarding new families.
• Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
• Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
• Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
• Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
• Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.

QUALIFICATIONS :