Talent.com
Director of Marketing
Director of MarketingDAS42 • Providence, RI, US
No longer accepting applications
Director of Marketing

Director of Marketing

DAS42 • Providence, RI, US
4 days ago
Job type
  • Full-time
Job description

Director of Marketing

An opportunity is available to join DAS42 as a Director of Marketing. This is a pivotal, full-stack marketing leadership role focused on driving demand and enabling the entire Go-to-Market (GTM) team. The Director will be responsible for defining and executing a content-centric strategy that supports new prospect campaigns, strengthens partner marketing efforts, furthers our brand as industry experts through compelling thought leadership and builds our social presence in a way that inspires potential partners and customers to take action.

We are looking for a results-driven leader who is curious, ambitious, and creative in finding continuously improved methods of attracting customers and scaling a repeatable growth formula. This role requires a hands-on generalist capable of managing everything from strategic planning to tactical execution and vendor oversight. This position reports to the VP of Sales.

What you'll do

Content & Go-to-Market Enablement

  • Own the end-to-end content strategy and creation process to fuel the GTM engine across all channels, including new prospect campaigns and partner co-marketing.
  • Spearhead initiatives to deeply understand the customer journey and translating those insights into effective campaign plans.
  • Support and expand an important partner relationship by working with peer-level and leadership contacts to create co-marketing campaigns and support firm branding within the partner ecosystem as the partner of choice to deliver results for their customers.
  • Serve as the primary editor and content producer for key assets, including editing white papers and developing high-quality video content.

Demand Generation & Campaign Management

  • Design, execute, and evaluate comprehensive campaigns focused on demand generation, lead generation, and inbound marketing.
  • Develop and manage a focused and effective B2B Account Based Marketing (ABM) program in collaboration with the sales team.
  • Oversee and coordinate the firm's presence at all events and webinars , ensuring marketing materials and follow-up nurture campaigns are optimized for lead capture.
  • Manage the firm's paid advertising strategy (Paid Search, Display / Programmatic, Social) in partnership with external vendors, owning the budget and performance.
  • Marketing Technology & Operations

  • Oversee the firm's marketing technology stack, with a focus on HubSpot (marketing automation, reporting, and updating) as the firm's system of record for marketing data and full-funnel visibility.
  • Manage key operational functions, including SEO strategy and the firm's website maintenance, leveraging the support of external graphics and development vendors.
  • Reporting and Experimentation

  • Track and report on marketing performance. Ensure a data-driven approach to strategy design and tactical execution, leveraging HubSpot data as the primary source.
  • Embrace a culture of experimentation, continuously evaluating campaign feedback and applying marketing concepts to produce better results and a more optimized GTM approach over time.
  • What we're looking for

  • Experience : Minimum of 7+ years of marketing experience in a B2B environment, with a proven track record across demand generation, lead generation, inbound generation, branding, product and solution marketing.
  • Industry Background : Must have experience coming from a data product-focused company, where they were required to be a hands-on, full-stack marketer.
  • Required Skills : Demonstrated expertise in a wide range of marketing operations, including :
  • Full-spectrum content creation including video, graphic, blogs and papers, posts, and email campaigns.
  • SEO strategy and optimization.
  • Managing external vendors for graphics design and website maintenance.
  • HubSpot management and reporting.
  • Digital advertising and event planning.
  • Mindset : A curious and ambitious self-starter who is creative in finding continuously improved methods of attracting customers. This role is ideal for a high-potential individual growing into a Director-level position who thrives in an entrepreneurial environment.
  • More about the position

  • Anticipated Travel : Up to 15%
  • Location Options : Anywhere in the US, but East Coast preferred
  • Base Salary Range : $150,000 - $170,000
  • Create a job alert for this search

    Director Of Marketing • Providence, RI, US

    Related jobs
    AVP of Marketing and Communications

    AVP of Marketing and Communications

    Valparaiso University • Swansea, MA, United States
    Full-time
    Long Island Community Hospital.As Long Island's only independent community hospital, we are 100% committed to becoming the community's healthcare provider of choice with our greatly enhanced servic...Show more
    Last updated: 1 day ago • Promoted
    Sr. Manager - Growth Marketing Programs

    Sr. Manager - Growth Marketing Programs

    Rhode Island Staffing • Providence, RI, US
    Full-time
    Senior Manager Of Growth Marketing Programs.Since 1989, SHI International Corp.We've grown every year since, and today we're proud to be a $16 billion global provider of IT solutions and services.O...Show more
    Last updated: 1 day ago • Promoted
    Lead Director, Marketplace Strategy & Partner Growth

    Lead Director, Marketplace Strategy & Partner Growth

    Rhode Island Staffing • Woonsocket, RI, US
    Full-time
    Lead Director, Marketplace Strategy & Partner Growth.At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate abo...Show more
    Last updated: 14 hours ago • Promoted • New!
    Marketing Manager

    Marketing Manager

    Quick Fitting Holding Company, LLC • East Providence, RI, US
    Full-time
    QuickFitting designs and manufactures innovative plumbing fittings that save time and increase reliability for professional plumbers and mechanical contractors. Our patented technologies make instal...Show more
    Last updated: 30+ days ago • Promoted
    Senior Associate, MSO Marketing

    Senior Associate, MSO Marketing

    USA Jobs • Providence, RI, US
    Full-time
    Senior Associate, Management Service Organization (MSO) Marketing.CenterWell is redefining senior-focused care across the country and we're looking for a collaborative, data-driven marketing profes...Show more
    Last updated: 14 hours ago • Promoted • New!
    Senior Associate, MSO Marketing

    Senior Associate, MSO Marketing

    Rhode Island Staffing • Providence, RI, US
    Full-time
    Join Our Caring Community and Put Health First.CenterWell is redefining senior-focused care across the country and we're looking for a collaborative, data-driven marketing professional to help us s...Show more
    Last updated: 1 day ago • Promoted
    Regional Director, TOLA & Mountain Healthcare

    Regional Director, TOLA & Mountain Healthcare

    Rhode Island Staffing • Providence, RI, US
    Full-time
    Enterprise Healthcare Regional Sales Director.Rubrik's sales organization is a united group of elite cross-functional sales professionals that help companies and government entities achieve resilie...Show more
    Last updated: 1 day ago • Promoted
    TAM Director

    TAM Director

    Rhode Island Staffing • Providence, RI, US
    Full-time
    Leadership Position in Oracle Product Delivery.This leadership position encompasses management of delivery team responsible for providing customers with the guidance and support needed throughout t...Show more
    Last updated: 2 hours ago • Promoted • New!
    Senior Director, Corporate Communications

    Senior Director, Corporate Communications

    Sensata Technologies • Attleboro, MA, United States
    Full-time
    The Senior Director, Corporate Communications is responsible for shaping and executing the company's global communications and marketing communications strategy. This role is a strategic leader resp...Show more
    Last updated: 8 days ago • Promoted
    Chief Marketing Officer

    Chief Marketing Officer

    Ocean State Job Lot • North Kingstown, RI, United States
    Full-time
    Executive Search / Corporate Talent Leader, Recruitment Strategist, Cross Functional Business Partner, Talent Branding Lead, HR System Implementation…. Seeking a Visionary CMO to Elevate Ocean State ...Show more
    Last updated: 6 days ago • Promoted
    Global Marketing Manager - Sports Medicine, Capital Technologies

    Global Marketing Manager - Sports Medicine, Capital Technologies

    J&J Family of Companies • Raynham, MA, United States
    Full-time
    At Johnson & Johnson,?we believe health is everything.Our strength in healthcare innovation empowers us to build a?world where complex diseases are prevented, treated, and cured,?where treatments a...Show more
    Last updated: 30+ days ago • Promoted
    CRM Lifecycle Marketing - Manager

    CRM Lifecycle Marketing - Manager

    USA Jobs • Woonsocket, RI, US
    Full-time
    Manager of CRM Lifecycle Management.At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming h...Show more
    Last updated: 14 hours ago • Promoted • New!
    Marketing Manager (East Providence)

    Marketing Manager (East Providence)

    Quick Fitting Holding Company, LLC • East Providence, RI, US
    Part-time
    QuickFitting designs and manufactures innovative plumbing fittings that save time and increase reliability for professional plumbers and mechanical contractors. Our patented technologies make instal...Show more
    Last updated: 15 hours ago • Promoted • New!
    Director of Marketing and Communications

    Director of Marketing and Communications

    Oxenham Group • Portsmouth, RI, United States
    Full-time
    Our client is a coeducational Catholic boarding and day school serving students in grades 9-12.Rooted in a classical liberal arts tradition and guided by Benedictine values, the School inspires stu...Show more
    Last updated: 1 day ago • Promoted
    Senior Manager Product Marketing

    Senior Manager Product Marketing

    Lumen Inc • Providence, RI, United States
    Full-time
    We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly.Together, we are building a culture and company from the people up - committed to t...Show more
    Last updated: 1 day ago • Promoted
    Global Marketing Manager - Sports Medicine, Capital Technologies

    Global Marketing Manager - Sports Medicine, Capital Technologies

    Johnson and Johnson • Raynham, MA, United States
    Full-time
    At Johnson & Johnson, we believe health is everything.Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments a...Show more
    Last updated: 30+ days ago • Promoted
    Senior Lead Digital Marketing Manager

    Senior Lead Digital Marketing Manager

    Lumen Inc • Providence, RI, United States
    Full-time
    We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly.Together, we are building a culture and company from the people up - committed to t...Show more
    Last updated: 2 days ago • Promoted
    Director, Global Marketing Nephrology & Immunology

    Director, Global Marketing Nephrology & Immunology

    Otsuka America Pharmaceutical Inc. • Providence, RI, United States
    Full-time
    As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging ...Show more
    Last updated: 2 days ago • Promoted