Senior Marketing Data Analyst

This is a hybrid position located in Richmond, VA.

Who We Are

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we've championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients' marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

About the Role

As a Senior Marketing Data Analyst at Workshop Digital, you'll turn complex data into clear, actionable insights that drive smarter marketing decisions for our clients. You're a natural problem-solver who thrives at the intersection of analytics know-how, marketing insights, and client partnership.

In this role, you'll own the analytics strategy for key accounts, shape the direction of our growing Analytics Department, and collaborate across teams to elevate how we use data to drive results.

Data tells a story, and you know how to make it sing.

Responsibilities

Analytics Strategy & Execution

• Build and optimize end-to-end analytics ecosystems across platforms like GA4, Adobe Analytics, and Google Tag Manager.
• Audit, configure, and troubleshoot tracking implementations to ensure clean, reliable data.
• Create powerful dashboards and visualizations that connect marketing performance to business outcomes.
• Leverage APIs to consolidate and blend multiple data sources to tell a unified performance story.
• Develop measurement frameworks tied directly to client goals and KPIs.
• Use attribution modeling and cross-channel analysis to uncover what's really driving results.
• Stay ahead of emerging analytics trends, tools, and best practices, and share that knowledge internally and with clients.

Client Partnership & Insights

Team Leadership & Collaboration

Business Development & Innovation

Learning & Thought Leadership

What You'll Bring

Google Analytics 4 (GA4) configuration, event setup, and reporting

Benefits + Four Day Work Week (4DWW)

List of Awards

Salary

Equal Opportunity & Inclusion Statement

As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

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