Social Media Manager

Job Description

The social media manager supports the strategic digital communications of Advancement through content intended to grow engagement and giving. Reporting to the associate director of advancement communications for digital engagement the manager will have a holistic view of Virginia Techs digital landscape with a keen focus on ways to inform and inspire alumni and donors.

The social media manager will collaborate with Advancement colleagues centrally and in college and unit-based advancement teams across the university. This position will focus on creating and implementing digital strategies to drive engagement and giving plus steward donors and alumni.

The social media manager will :

• Create social media content that engages alumni and will be responsible for commenting / responding to questions and posts as well as social listening.
• Work with social media managers in colleges and units to ensure aligned messages intended for alumni.
• Help create a strategic social media plan with compelling content strategies and regular calendar of content.
• Originate copy and consistently deliver on brand messaging across all social platforms to include : Facebook Instagram X LinkedIn and YouTube.
• Train and guide alumni volunteers and engagement staff in best practices of social media.
• Conduct social media analytics monitoring publishing and engagement platforms.
• Curate social media content for use on Tagboard and in the print version of Virginia Tech Magazine.
• Have the ability to problem-solve (both individually and as part of a project team) work independently with minimal guidance and be a motivated self-starter comfortable with a fast-paced working environment.

Required Qualifications

Masters degree in English communications journalism or a related field; or Bachelors with experience equating to an advanced degree.

Demonstrated experience managing professional social media platforms that promote a brand while leveraging content from multiple platforms and regularly engage with the audience.

Experience working with content management systems and the Adobe Creative Suite and social media management tools.

Demonstrated skills in social media analytics monitoring publishing and engagement platform.

Strong project management skills including the ability to handle multiple projects and deadlines.

Ability to work effectively independently and with autonomy as well collaborating as part of a team.

Excellent communication writing and editing skills.

Keen attention to detail.

Preferred Qualifications

Familiarity with Google Analytics and / or other metrics programs.

Photography videography illustration and graphic design skills.

Experience collaborating planning and managing photo and video shoots to produce high quality images and footage.

Experience providing creative direction and delivering feedback.

Overtime Status

Exempt : Not eligible for overtime

Appointment Type

Regular

Salary Information

$52000 to $58000

Hours per week

40

Review Date

November 16 2025

Additional Information

Unable to sponsor work visas.

Will be required to work outside of regular business hours and on weekends.

Candidates are required to submit a portfolio of their work showing communications and marketing experience.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto Ut Prosim (That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is an inclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eight undergraduate colleges a school of medicine a veterinary medicinecollege Graduate School and Honors university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerous Extension officesand research institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees students or applicants on the basis of age color disability sex (including pregnancy) gender gender identity gender expression genetic information ethnicity or national origin political affiliation race religion sexual orientation or military status or otherwise discriminate against employees or applicants who inquire about discuss or disclose their compensation or the compensation of other employees or applicants or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation please contact Advancement Human Resources at during regular business hours at least 10 business days prior to the event.

Required Experience :

Manager

Key Skills

Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

Employment Type : Full Time

Experience : years

Vacancy : 1

Hourly Salary Salary : 52000 - 58000