Creative Production Lead Job at Wunderman Thompson in Atlanta

Overview

Who We Are : At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Opportunity

We are now in the third year of our global partnership with The Coca-Cola Company (TCCC), our largest client across WPP and within many of our largest agency networks. We have 5,000 people from our agencies worldwide working across 200 brands in 195 countries across five Categories in nine OUs. Through our innovative operating model known as WPP Open X, we are bringing together all of our marketing services across WPP—from creative and production to media, experience, social, PR, influencer, shopper, design, data, and technology. The transformation of TCCC marketing is happening on a truly global scale, and it has led to us being recognized as the Creative Brand of the Year at Cannes Lions 2024, providing proof of our success. We have created a best-in-industry global agency network that can support TCCC across any discipline or market. We have established new ways of working in an always-on world. We have shown how we can optimize in real-time and in locally relevant ways. We have reimagined how TCCC approaches data and technology, embraces AI, and engages people across music, sports, gaming, and other passion-driven occasions. Combining scale and agility, WPP Open X supercharges creativity and is a multiplier for growth and innovation.

The Role

We are seeking a Creative Production Lead to join our world-class creative team. This individual will be responsible for overseeing the adaptation of global campaigns into various regional formats, ensuring seamless execution across multiple platforms. The ideal candidate will be a strategic thinker with a passion for creative problem-solving and a keen eye for ensuring that production standards are upheld in a fast-paced environment. You will work closely with cross-functional teams, managing projects from start to finish, ensuring that client expectations are met, and work is delivered on time and within budget.

In addition to managing adaptations and transcreations, this role will also involve overseeing mechanicals, down-funnel production needs, and ensuring a high level of quality control across SX’s design output, both internally and externally. You will work closely with the Executive Creative Director (ECD) to maintain design integrity across all deliverables. You will be the linchpin between the creative, strategy, and production teams, ensuring flawless adaptations of global creative campaigns. You should thrive in a collaborative environment, be adaptable to change, and provide leadership to junior team members. A high degree of attention to detail, organizational ability, and a client-focused mindset are critical for this role.

Key Responsibilities

• Campaign Adaptation Leadership : Lead and oversee the adaptation of global & local campaigns across a wide variety of platforms, ensuring they meet market requirements and client objectives.
• Production Timeline Management : Manage production timelines, ensuring projects are delivered on schedule, within budget, and according to the highest production standards.
• Cross-Department Coordination : Act as the key point of contact between creative, strategy, production teams, and clients, ensuring smooth coordination of projects and timely execution.
• Strategy Development : Develop and implement strategies for adapting global campaigns to local markets, ensuring creativity, relevance, and consistency in every adaptation.
• Collaboration with Teams : Work closely with creative, strategy, and production teams to maintain the quality and consistency of deliverables across all channels.
• Leadership and Problem Solving : Provide leadership and guidance during stressful moments, ensuring that priorities are communicated clearly and issues are resolved promptly to maintain campaign momentum.
• Creative and Production Oversight : Oversee the creative and production processes, ensuring necessary approvals and sign-offs are achieved in a timely manner.
• Budget Management : Develop and manage production budgets for each campaign, identifying areas for cost savings, optimizing resource utilization, and delivering cost-effective solutions.
• Relationship Building : Foster strong relationships with key internal stakeholders, clients, and external vendors to ensure smooth and successful campaign execution.
• Team Leadership : Manage and mentor a team of creative professionals, providing guidance, support, and professional development opportunities.
• AI Implementation Leadership : Champion the integration of AI tools, including WPP Open, into creative workflows to enhance efficiency and innovation.
• Partnership in AI Fluency : Collaborate with Studio X Creative Leadership to strengthen the team’s understanding and application of AI in TCCC-related work.

Skills and Experience Required

Preferred Qualifications

Why Join Us

Join a world-class agency network that is transforming the future of marketing for a leading global brand. Opportunity to be part of a high-performing team driving innovation and creativity across multiple platforms. Competitive salary and benefits package. Professional growth opportunities within a dynamic and supportive work environment. We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn,and X.

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