Digital Marketplace Coordinator

Job Description

Job Description

Are you passionate about eCommerce and love seeing products come to life online? Exxel Outdoors is looking for a creative and detail-oriented Digital Marketplace Coordinator to help grow our outdoor brands across major online retailers. If you enjoy analyzing trends, optimizing listings, and driving results in a fast-paced digital environment, this role is your chance to make an impact with a company that’s all about adventure and innovation.

This position is responsible for the ownership and performance of a portfolio of products across all of Exxel Outdoors brands. The Digital Marketplace Coordinator will ensure day-to-day success by deploying content and creative assets to the Exxel Outdoors marketplaces, including Walmart, eBay & Amazon, as well as, deploying marketing campaign tactics, monitoring financial health of the business, assisting in customer service and inventory management, and developing plans for growth. Your success will be based on your intimate knowledge of the SKUs you manage and your ability to diagnose issues and develop action plans. Some specific responsibilities include analyzing SKU level data (sales, conversion rate, page views, clicks, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to improve listing quality scores, create new content requests, improve digital product merchandising.

The Digital Marketplace Coordinator will monitor item page quality metrics, optimize keywords on the front and back ends, understand market trends, changing customer profiles, demographics, the marketplace competitive landscape, implement pricing changes, monitor and provide input on inventory management, and communicate with customer service teams about marketplace issues. The marketplace coordinator will review account metrics daily, create weekly snapshot reports for Walmart & eBay, and provide monthly deep dive reporting to senior leadership. The coordinator and manager will collaborate on forecasting sales and inventory needs, as well as diligent inventory management as we grow to Walmart WFS. Both parties will collaborate to proactively catch and prevent issues across all marketplaces. The Marketplace coordinator will work to understand everything about the digital ecosystems in which our products are selling (e.g. Amazon marketplace policy changes and best practices, Walmart marketplace policies and merchandising best practices, eBay platform requirements, etc.).

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Optimize online marketplace listings to ensure they are meeting performance metric goals.
• Track, analyze and deploy digital marketing efforts for Walmart and eBay with a focus on ROAS.
• Ensure optimized product groupings by proactively combing listings to ensure best customer experience.
• Coordinate and manage online content for all Walmart and eBay listings in the Exxel portfolio.
• Assisting in coordinating new item setups in Walmart, Amazon and eBay.
• Meet or exceed sales targets through site merchandising, promotional tactics, user experience, product presentation, analysis and overall content management.
• Stay informed of all things Walmart and eBay (item setup best practices, policy updates, competitor activity, reviews & ratings) once familiar with processes.
• Manage marketplace replenishment inventory for our Walmart and eBay assortment, after being trained in systems, processes and analysis.
• Coordinate strategies with DTC eCommerce team, and marketing team.
• Comfortable delivering informal speeches, reports before audiences and groups both internally and externally.
• Other Misc. Duties as assigned.

QUALIFICATIONS / SKILLS

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others.

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the Digital Marketplace Coordinator position is $55,000 -$62,000 annually based on education and prior experience.