Advertising Marketing Manager Job at PurpleLab, Inc. in Wayne

PurpleLab is seeking a highly motivated and results – oriented Demand Generation Marketing Manager to spearhead growth within our advertising vertical. This role will be dedicated to developing, implementing, and optimizing multi – channel demand generation

pr ograms specifically targeting life sciences and healthcare advertising agencies and ad tech companies that provide advertising and omnichannel marketing services to pharmaceutical, biotech, and healthcare organizations. You will be instrumental in building a strong pipeline for our sales team focused on this specialized market segment, capitalizing on the significant growth potential within this vertical and directly impacting PurpleLab’s market leadership .

Duties and Responsibilities

• Develop and Execute Targeted Demand Generation Strategies : Design and implement comprehensive demand generation strategies and campaigns deeply tailored to the unique needs of the life sciences and healthcare advertising vertical, considering the typically longer B2B sales cycles in this sector. This includes leveraging a mix of digital marketing channels such as SEO / SEM, content marketing, email marketing, social media, webinars, paid advertising, and industry events relevant to this sector, as well as potentially relevant traditional channels.
• Niche Audience Campaign Management : Plan, execute, and optimize highly targeted marketing campaigns that demonstrate a deep and nuanced understanding of the specific pain points, overarching business objectives, and unique interests of key decision – makers within advertising agencies (media b uyers, planners, account directors) and ad tech companies (product managers, sales leaders) focused on the life sciences and healthcare space. Campaigns must explicitly address the regulatory and compliance considerations intrinsic to this industry, including HIPAA and FDA regulations.
• Specialized Content Marketing Collaboration : Partner with the content marketing team to develop compelling and relevant content (e.g., white papers, case studies showcasing agency success, blog posts addressing industry challenges, infographics highlighting data – driven advertising) that not only attr acts and nurtures leads but also educates and builds enduring trust with this sophisticated audience. This involves showcasing verifiable success stories and addressing the unique challenges of data – driven advertising for life sciences and healthcare clients , striking a balance between promotion and high – value education. Collaboration with industry experts or KOLs and exploring formats like peer – reviewed publications and expert roundtables may also be beneficial.
• Email Marketing for Agencies & Ad Tech : Develop and manage highly segmented and deeply personalized email marketing campaigns tailored to the specific pain points and interests of advertising agencies and ad tech providers in the life sciences and healthcare market, including sophisticated automation workflows for effective lead nurturing and thorough performance analysis.Email content should be succinct, highly relevant, and provide immediate value, adhering to email marketing best practices.
• Strategic Paid Advertising : Plan, execute, and optimize paid advertising campaigns across relevant platforms (e.g., LinkedIn, industry – specific publications and websites serving the agency / ad tech space, Google Ads for targeted keywords, retargeting campaigns) to reach target audiences and generate qualified leads within budget, strategically utilizing the most effective platforms for this B2B audience.
• Webinars and Industry Engagement : Conceptualize, plan, and execute webinars, virtual events, and participation in industry conferences and forums relevant to life sciences / healthcare advertising and ad tech (e.g., digital pharma marketing, healthcare marketing strategies, ad tech advanceme nts, life sciences trends) to generate leads and build brand awareness, offering genuine value and insightful educational content.
• Marketing Automation for Targeted Nurturing : Utilize our marketing automation platform (HubSpot) to build and manage highly targeted and personalized lead nurturing workflows specifically designed for advertising agency and ad tech prospects in the life sciences and healthcare space , track campaign performance, and optimize lead scoring based on their engagement.
• Performance Measurement and ROI Analysis : Track, measure, and report on the performance of demand generation campaigns targeting this vertical, defining and diligently tracking relevant KPIs (e.g., lead generation rate, conversion rates, website traffic, engagement metrics, ROI) , providing specific insights and recommendations for continuous improvement and optimization of ROI within this niche.
• Specialized Sales Alignment : Collaborate closely with the sales team focused on the advertising vertical to ensure alignment on lead quality, volume targets, and sales enablement initiatives, proactively developing and providing specialized sales enablement materials tailored to the n eeds and language of advertising agencies and ad tech companies.
• Market Intelligence for Advertising : Stay informed about trends, challenges, and opportunities within the life sciences and healthcare advertising and ad tech market, proactively gathering, analyzing, and disseminating market intelligence focused on the evolving data and technology needs of t hese organizations.
• Budget Management for Vertical Focus : Manage the demand generation budget specifically allocated to programs targeting the advertising vertical, ensuring strategic and meticulous resource allocation and maximizing campaign effectiveness within this segment.

Qualifications :

What We Offer :

The above is intended to describe the general content of and requirements for the performance of this job.It is not to be construed as an exhaustive statement of duties or responsibilities.Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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