Performance Marketer Job at Wing Assistant in Washington

Overview

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team

Overview

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta , while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit , and other channels. You will be measured on pipeline & CAC .

What you’ll own

1) Paid Ad Platforms :

• Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
• Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
• Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
• All other paid ads, including testing, optimization, and scaling.

2) Measurement & Optimization :

3) Creative & Landing Experiences

4) Lead Quality & Sales Sync

What success looks like (6–12 months)

Day-to-day responsibilities

Requirements

Nice to have

KPIs you’ll be measured on

Your first 30 / 60 / 90 days

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

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