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Vice President Marketing

Vice President Marketing

MediabistroSan Francisco, CA, United States
26 days ago
Job type
  • Full-time
Job description

Overview

VP People & Culture | Filoli Historic House, Garden and Estate. Become Our Vice President of Marketing : Drive Brand, Growth, and Vision at Filoli. Filoli is a National Trust for Historic Preservation site seeking a visionary leader to shape our future, lead our brand narrative, and deliver measurable revenue growth.

Responsibilities

  • Your Mission : As a senior leader reporting to the Chief Experience Officer, you will elevate a mission by executing the Strategic Plan, centered on community connection and supporting a major capital campaign to expand access to nature.
  • Define and Execute Strategy : Lead the multi-year marketing vision to significantly grow visitation, revenue, and audience engagement.
  • Elevate the Brand : Serve as the chief brand steward, translating Filoli\'s history, nature, and beauty into a compelling, modern consumer narrative.
  • Drive Performance : Use data and analytics to set KPIs (visitation, ROI / ROAS, digital conversion) and ensure marketing spend delivers measurable results.
  • Lead the Team : Mentor and develop a lean, high-performing marketing team and manage external agency partnerships.
  • Brand & Creative Oversight : Champion storytelling that connects with diverse audiences, provide creative direction for campaigns and activations, and lead segmentation and audience development strategies.
  • Performance & Accountability : Drive attendance and earned revenue through multi-channel campaigns; oversee budgets across paid, owned, and earned channels; report performance to the CEO and Board.
  • Collaboration : Partner with the Executive Team to align marketing with strategic organizational objectives and oversee agency partners for creative, media, and PR to maximize ROI.

The Expertise You Bring

  • Experience : 10+ years of progressive marketing leadership, ideally within attractions, entertainment, hospitality, or other consumer-facing industries with high-volume marketing.
  • Strategic Acumen : Proven success in multi-year marketing strategies that drive audience and revenue growth.
  • Brand & Digital Mastery : Strong background in brand management, digital marketing, and multi-channel campaign execution.
  • Leadership & Collaboration : Ability to lead, coach, and develop a high-performing team while partnering across senior leadership.
  • Data-Driven Focus : Analytical mindset to shape strategy and report performance to executives.
  • Cultural Commitment : Commitment to Diversity, Equity, and Inclusion principles, using marketing to build an inclusive and welcoming culture.

    • Our Success Profile

    You are a strategic, data-driven leader, a brand storyteller, a strong collaborator, and an impactful coach. You operate with a can-do attitude and organizational savvy.

    Annual Salary Range : $197,000 to $237,000 (depending on candidate experience)

    Reports to : Chief Experience Officer

    Schedule : Flexibility to work evenings and weekends to meet business needs.

    Join Our Vision

    Filoli is committed to being Inclusive, Welcoming, Innovative, Collaborative, and Stewards. Your leadership will preserve a historic place while using its beauty and stories to inspire modern audiences.

    Ready to lead the future of one of the finest country estates? Apply today!

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    Vice President Marketing • San Francisco, CA, United States