Bauer : Channel Marketing Manager, Specialty North America / Responsable de canal, Spcialit NA

Channel Marketing Manager, Specialty North America / Responsable de canal, Spcialit NA

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer Hockey / Cascade Maverik Lacrosse, is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always "we" and never "I". We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Channel Manager, Specialty NA?

You will serve as a strategic connector between Sales and Marketing, leveraging deep channel expertise to foster trust-based partnerships and drive business growth. Your role will focus on identifying and activating high-impact opportunities, supporting product sell-in and key initiatives, and crafting integrated go-to-market strategies that drive sell-thru, elevate consumer engagement and brand advocacy. You'll champion cross-functional collaboration to ensure alignment across teams and deliver compelling launch plans that resonate with both partners and end consumers.

Essential Job Functions & Responsibilities :

• Develop strategic integrated marketing plans.
• Own the line plan within the North American Specialty business : Understand consumer base / segments, business drivers, core competencies, resources, and challenges. Provide suggested product assortment to ensure sell-thru and better inventory management.
• Provide superior account service level as a trusted advisor to partners.
• Product line development and management : Determine product opportunities and needs. Develop the plan, define financial impact and influence internal decisions and direction, drive and define retail / brand communication process, build calendars and sample requests, give product presentations both internal and external, create tools to support sell-in and sell-thru.
• Develop channel plans to support the needs of sales and the brand.
• Drive commercialization of new and existing products.
• Manage, plan and allocate of channel specialty marketing budget
• Communicate and collaborate regularly with cross-functional teams to share field feedback, define strategies and maximize profitability including Leadership, Sales, Brand & Creative teams.
• Attends and participates in bi-annual sales meetings and partner summits.
• Performs various other duties and responsibilities, as needed.

Qualifications :

We are committed to employing a diverse workforce and is an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.