Marketing Manager

Marketing Manager

The Marketing and Communications team with the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin seeks a Marketing Manager who will be responsible for leading, managing, and executing comprehensive marketing and communications initiatives for the LBJ School, including direct supervision of team members, oversight of web and digital platforms, development of digital advertising and email campaigns, support for Executive Education and Governor's Center, and coordination of strategic events. This role ensures brand consistency, drives enrollment growth, and fosters collaboration across marketing projects and stakeholder partnerships.

Leadership, Project Management & Collaboration

• Direct supervision of Events & Program Manager and Multimedia Producer
• Lead LBJ Marketing & Communications team project management, conducting weekly team meetings and weekly report out to the CMCO.
• Lead editorial oversight of LBJ website.
• Lead marketing and communications efforts for Executive Education and Governor's Center

Web Site, Newsletters and Digital Marketing

Digital Advertising

Executive Education Support

Required Qualifications

Bachelors degree. Six years experience in strategic marketing or related roles. Demonstrated ability to craft accurate, grammatically sound written content, encompassing headlines, short narratives, descriptions, and captions. Capability to independently generate compelling online content. Knowledge of SEO / SEM principles and best practices. Experience in overseeing paid advertising campaigns. This role requires strong project management skills, coordination with multiple stakeholders, managing complex timelines and ensuring deliverables are completed on schedule and within scope.

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

More than the required experience. Google Analytics certification (candidates able to obtain certification within the first 30 days of employment may be considered). Proven expertise in Google Analytics, Tag Manager, Search Console, Ads, and related tools in a professional capacity. Proficiency in content management systems such as Drupal or WordPress. Beginner to intermediate photo skills. Beginner to intermediate graphic design skills in Adobe, Canva, or other design tools.

Salary Range

$80,000 + depending on qualifications

Working Conditions

Required Materials

Important for applicants who are NOT current university employees or contingent workers : You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers : As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

Employment Eligibility : Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion / transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility : The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks : A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer : The University of Texas at Austin, as an equal opportunity / affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency : The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Employment Eligibility Verification : If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify : The University of Texas at Austin uses E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following :

Compliance : Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.