Social Media Manager, Content Job at GOAT USA in New York

ABOUT THE JOB Ready to join a fun, growing athleisure brand? GOAT USA is seeking an exceptional Social Media Manager to lead the day-to-day operations of our social media accounts. You’ll work closely with the GOAT USA Marketing team and report directly to the President, helping shape the voice of our brand across Instagram, TikTok, Facebook, X, and emerging platforms. This role is perfect for a creative, strategic thinker who thrives on building engaging online communities, executing campaigns, and staying ahead of social trends, all while supporting the growth of a dynamic, fast-paced brand.

Social Media Manager

The Social Media Manager is responsible for developing, executing, and optimizing the company’s social media strategy to strengthen brand presence, drive engagement, and support business objectives. This role requires a balance of creative vision, strategic thinking, and analytical skills, with a strong focus on content development, campaign execution, and community engagement.

Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions across key platforms (including Instagram, X, Facebook, and TikTok).

Oversee day-to-day management of social media accounts, campaigns, and content calendars to ensure alignment with brand voice and consistency across platforms.

Manage and expand the brand ambassador and influencer network, building authentic relationships that drive growth and visibility.

Partner cross-functionally with retail, partnerships, and influencers to ensure social content supports larger business priorities.

Lead content planning and execution, ensuring timely development of assets and maximizing content opportunities by identifying efficiencies.

Leverage social listening to stay ahead of platform updates, emerging features, and cultural / social trends, ensuring the brand remains relevant, responsive, and innovative.

Track, analyze, and report on social performance metrics, using insights to inform ongoing strategy and campaign optimization.

Manage crisis communication on social platforms, including availability for light weekend or after-hours support for time-sensitive issues.

Collaborate with creative teams on content production, contributing to briefs and ensuring deliverables meet strategic objectives.

Explore new and emerging platforms, testing and scaling performance as appropriate.

Bachelor’s Degree in Social Media, Marketing, Communications, Public Relations, or related field.

Minimum of 5 years of experience in social media management, preferably within fashion, apparel, or consumer lifestyle brands.

Demonstrated success in planning and executing marketing campaigns, including product launches and key brand initiatives.

Exceptional written and verbal communication skills with the ability to craft engaging copy and clear messaging.

Strong leadership, collaboration, and interpersonal skills, with proven experience managing teams or external partners.

Highly organized with excellent project and time management skills; able to manage multiple priorities in a fast-paced environment.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and design software (e.g., Figma, Adobe Creative Suite).

Familiarity with social media analytics tools, digital marketing platforms, and community management tools.

Deep knowledge of TikTok, Instagram Reels, and emerging social formats, with a passion for staying on top of trends.

Full-Time, exempt.

Monday through Friday; must be flexible to work evenings and occasional weekends.

GOAT USA, founded on Long Island in 2016, is a dynamic athleisure fashion brand known for delivering high-quality products and a customer-first experience. Our brand embodies the aspirational motto, “Ordinary People Do Extraordinary Things,” represented by our iconic logo, Chuck the GOAT. Our growth is fueled by strong connections, whether through live event pop-ups across the country, our e-commerce website, brick-and-mortar stores, or partnerships with leading retailers in the industry. Please visit our Instagram at @goatusa and our website, for a better understanding of the brand, product line, and founder’s story.

Full Time U.Paid Holidays

Health Insurance

DCA / FSA account

We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer.

We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.