Specialist, Marketing - PR & Social

Overview

Specialist, Marketing - PR & Social role at Caleres, Inc. Located in St. Louis, MO. Caleres is a global footwear company with brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds. Join to apply and help shape the future of our renowned brands.

Caleres values results, caring and learning, and invites candidates who are passionate about fashion, eager to learn, and attentive to detail.

What will you be doing?

• Guide & Collaborate : Guide the team in implementing, optimizing and tracking results of all social media efforts – paid and organic. Collaborate with Planning on vendor-funded social programs. Coordinate with outside agencies on PR, influencer and paid media execution.
• Lead : Develop social strategies for Naturalizer & Ryka; integrate social platforms into other customer engagement touchpoints; expand the brands' social footprints on new platforms and develop innovative social programs.
• Model & Manage : Manage relationships with influencers and influencer agencies; organize incoming influencer content for execution across social and paid channels; serve as the core social media contact for Naturalizer & Ryka.
• Partnerships : Collaborate with cross-departmental teams to align social strategies, calendars and promotions with Naturalizer & Ryka's brand strategies; measure and analyze core business metrics and prepare weekly status reports for senior leadership.

Perks you will enjoy

Qualifications

Equal Opportunity Employer : Caleres is an Equal Opportunity Employer by choice. We value diversity and seek talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Compensation and policy notes : Caleres reviews pay matrices and updates based on need. Starting pay is determined by relevant skills, qualifications, and experience. The actual pay will equal or exceed the minimum wage applicable to the job location. See yourcaleres.com for associated benefits.

Fraudulent Recruiting Disclaimer : Please beware of fraudulent recruiting. Legitimate Caleres contacts will use @caleres.com email addresses. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or suspect a scam, refer to our fraudulent recruiting statement here : https : / / www.caleres.com / careers / be-aware-of-recruiting-fraud

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