Redpoint Integration Specialist

Job Description

Job Description

Job Title : Redpoint Integration Specialist

Location : Dallas, TX or Malvern, PA - 2-3 days a week onsite

Length : 10-12 months

Position Overview

We are seeking an experienced Redpoint Interaction Specialist to join our marketing technology team. This role requires expertise in Redpoint Global's customer engagement platform, with a focus on designing, implementing, and optimizing real-time customer interactions across multiple channels. The ideal candidate will bridge marketing strategy with technical execution to deliver personalized customer experiences at scale.

Key Responsibilities

Platform Management & Development

Design and implement complex interaction flows using Redpoint Interaction (RPI)

Configure real-time decision engines for personalized customer experiences

Develop and maintain interaction strategies across email, web, mobile, and other channels

Create and optimize decision trees, business rules, and segmentation logic

Manage campaign orchestration and customer journey mapping

Technical Implementation

Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack

Configure API connections and data feeds for real-time decisioning

Implement tracking, attribution, and measurement frameworks

Troubleshoot platform issues and optimize performance

Collaborate with IT teams on data architecture and system integrations

Marketing Campaign Execution

Partner with marketing teams to translate business requirements into technical solutions

Execute multi-channel campaigns with real-time personalization

A / B test interaction strategies and optimize performance

Monitor campaign performance and provide actionable insights

Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)

Analytics & Optimization

Analyze customer interaction data to identify optimization opportunities

Create dashboards and reports for stakeholder communication

Conduct performance analysis and ROI measurement

Recommend improvements to interaction strategies and customer journeys

Required Qualifications

Technical Skills

3+ years of hands-on experience with Redpoint Interaction platform

Strong understanding of real-time decisioning and customer journey orchestration

Experience with API integrations and data management

Proficiency in SQL for data analysis and segmentation

Knowledge of HTML / CSS for email and web personalization

Familiarity with marketing automation platforms and CDPs

Marketing Experience

5+ years in digital marketing, campaign management, or marketing operations

Experience with multi-channel campaign execution

Understanding of customer lifecycle marketing and personalization strategies

Knowledge of marketing attribution and measurement methodologies

Experience with A / B testing and conversion optimization

Business Skills

Strong analytical and problem-solving abilities

Excellent project management and organizational skills

Ability to translate business requirements into technical solutions

Strong communication skills for cross-functional collaboration

Detail-oriented with ability to manage multiple projects simultaneously

Preferred Qualifications

Redpoint Global certification in Interaction or Data Management

Experience with other customer engagement platforms (Adobe Campaign, Salesforce Marketing Cloud, etc.)

Knowledge of machine learning and predictive analytics

Background in e-commerce or retail marketing

Experience with data privacy and compliance frameworks

Familiarity with cloud platforms (AWS, Azure, GCP)

Technical Environment

Redpoint Interaction (RPI)

Redpoint Data Management (RDM)

SQL Server / Oracle databases

REST / SOAP APIs

JavaScript, HTML, CSS

Marketing automation platforms

CRM systems (Salesforce, Microsoft Dynamics)

Analytics platforms (Adobe Analytics, Google Analytics)