Vice President of Marketing

Vice President Of Marketing

The Vice President of Marketing will be the primary leader responsible for developing Boston Children's Hospital's brand, shaping and advancing its reputation, market presence, and brand equity on local, national, and international stages. This role will drive integrated marketing, digital, and brand strategies that accelerate growth, attract patients and families, strengthen referral networks, support clinical and research program expansion, and reinforce the system's standing as a global leader in pediatric healthcare.

Key Responsibilities :

• Enterprise Brand Leadership : Define and steward a powerful, differentiated brand identity and narrative that advances the organization's reputation across all markets and audiencesincluding patients, families, providers, donors, partners, and policymakers. Maintain a repository of content that clearly articulates the organization's value proposition, tied to those audiences.
• Strategic Marketing : Work with BCH administrative and hospital leadership to synthesize, develop, and execute marketing plans aligned with system growth priorities, clinical programs, and international initiatives, ensuring measurable impact on patient acquisition, market share, and revenue growth.
• Direct Market Research and Analytics : Direct market research, analytics, and competitive analysis to identify trends, opportunities, and risks, including uncovering customer needs and journeys, developing segmentation, and sizing markets. Conduct ad-hoc market assessments to support Strategy and Business Development opportunities.
• Develop Marketing Plans : Create effective marketing plans for existing and new services and solutions in collaboration with clinical leadership, philanthropic leadership, and other growth-focused teams to capitalize on opportunities to expand regionally, nationally, and internationally.
• Execute Marketing Plans and Campaigns : Deploy marketing tactics that optimize impact in alignment with strategic health system priorities, using the right media mix across social, AI, experiential, and traditional channels. Ensure top-tier levels of creative and content. Guide the deployment of marketing technology to enable the defined consumer experience strategy, including CRM, cookies, advanced analytics models, and content sources.
• Monitor Performance : Establish robust KPIs, performance dashboards, and ROI measures for marketing investments, ensuring disciplined resource allocation, accountability, and continuous improvement.
• Team & Culture Leadership : Build, inspire, and retain a contemporary, high-performing marketing team with expertise in brand, digital, creative, and data science; foster a culture of innovation, agility, and excellence.
• Enterprise Collaboration : Serve as a trusted advisor to senior executives and a collaborative partner across clinical, research, philanthropic, and operational areas, ensuring marketing is a strategic driver of enterprise objectives.

Required Qualifications :

Boston Children's Hospital offers competitive compensation and unmatched benefits. Office / Site Location : Boston. Remote Eligibility : Part Remote / Hybrid.