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Retail Lead Generation Leader

Retail Lead Generation Leader

TurnPoint ServicesAtlanta, Georgia, United States
2 days ago
Job type
  • Full-time
Job description

Job Title : Retail Lead Generation Leader (Appointment / Lead Generator)

Location : Flexible / Hybrid (Preference for Eastern or Central Time Zones)

Travel : Up to 50% travel to TurnPoint brand locations nationwide

Compensation : Competitive Base + Bonus + Full Benefits

About TurnPoint Services

TurnPoint Services is a leading national provider of residential and commercial HVAC, plumbing, and electrical services. With over 60+ locally managed brands across the U.S., we combine the strength of a $2B+ platform with the agility and customer focus of entrepreneurial leadership. Our model empowers local brands to thrive—supported by best-in-class shared services, performance tools, and strategic guidance from our Center of Excellence.

Position Summary

We are seeking a results-driven Retail Lead Generation Leader (Appointment / Lead Generator) to build and lead a center-led model for in-store lead generation success across our national footprint. This role will serve as the architect and operational leader of a unified strategy for recruiting, training, performance management, and accountability for AG / LG teams operating within retail environments (e.g., Home Depot, Lowe’s, Sam’s Club, Costco, etc.).

The ideal candidate is an expert in retail lead generation—especially in-home services—and can scale a proven model across diverse markets and brand cultures. Home Depot experience is strongly preferred.

Key Responsibilities

Strategy & Model Design

  • Design and implement a center-led AG / LG operating model that aligns with TurnPoint’s culture, brand autonomy, and national growth goals.
  • Develop standard operating procedures (SOPs), KPIs, compensation plans, and governance to support consistent, scalable execution.
  • Partner with the Marketing and Sales Enablement teams to drive campaign integration and local activation.

Recruiting & Onboarding

  • Own end-to-end recruitment strategy for AG / LG roles across TurnPoint’s brands.
  • Create pipeline-building strategies including job boards, grassroots outreach, and referral programs.
  • Build and standardize onboarding curriculum to ensure all AG / LG hires ramp quickly and effectively.
  • Performance & Accountability

  • Define and monitor KPIs such as lead volume per store, appointment quality, show rates, and conversion performance.
  • Implement performance scorecards and cadence-based coaching across all participating brands.
  • Facilitate continuous improvement through data analytics, field audits, and success sharing.
  • Training & Culture

  • Launch a national AG / LG training program focused on retail etiquette, customer engagement, and appointment setting excellence.
  • Embed a high-performance, people-first culture rooted in recognition, competition, and career growth.
  • Collaboration & Brand Support

  • Serve as the key partner to local General Managers and Sales Leaders, offering strategic support to stand up or improve local retail LG programs.
  • Drive alignment between center-led strategy and brand-specific market conditions.
  • Qualifications

  • 5+ years of experience in retail-based lead generation , ideally within home services (HVAC, plumbing, electrical).
  • Prior experience working within or alongside The Home Depot or similar big-box retail environments is highly preferred .
  • Proven success building and scaling AG / LG teams across multi-location or franchise-type businesses.
  • Deep understanding of metrics-based performance management.
  • Strong leadership, communication, and stakeholder influence skills.
  • Ability to travel regularly and support on-site coaching and implementation.
  • Entrepreneurial mindset with ability to build structure in a high-growth, decentralized organization.
  • Why Join TurnPoint?

  • Be the architect of a first-of-its-kind, national AG / LG program.
  • Work with a passionate and talented leadership team committed to growth, performance, and customer impact.
  • Join a company that invests in people, believes in autonomy, and rewards results.
  • Create a job alert for this search

    Lead Generation • Atlanta, Georgia, United States

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