Marketing Manager

At AppWork, we've built a simple, user-friendly PropTech platform that modernizes maintenance operations. Our platform brings everything into one easy-to-use platform so property managers, maintenance teams, and residents can all enjoy a smoother, more connected experience.

As a member of the AppWork team, you'll be helping to build and deliver technology that solves real problems, makes communities run better, and creates happier teams and residents.

About the role

We are seeking a Marketing Manager to execute growth and product marketing initiatives that drive pipeline, brand awareness, and customer adoption. This is a junior-to-mid-level role focused on execution, you'll roll up your sleeves to run campaigns, create content, and support the sales team with product marketing assets.

You will report directly to the CRO and work closely with Sales, Design, and Product. This role is ideal for someone early in their career who is highly organized, creative, and eager to grow into a broader marketing role at a high-growth startup.

What you'll do

Growth Marketing

• Execute multi-channel campaigns (email, , nurture sequences) to generate MQLs and pipeline.
• Support website content updates and SEO-friendly blog cadence.
• Manage HubSpot for campaigns, workflows, and reporting.
• Track campaign performance and share insights to optimize demand generation.

Product Marketing

Content & Communications

Collaboration

Qualifications

Nice-to-Have

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