Performance Marketing Manager, Google Workspace

Performance Marketing Manager

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Applicants in San Francisco : Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note : By applying to this position you will have an opportunity to share your preferred working location from the following : New York, NY, USA; Seattle, WA, USA; San Diego, CA, USA.

Minimum qualifications :

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications :

About the Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As the Marketing Manager for Google Workspace, you will lead the paid digital marketing strategy for North America and Latin American handling Small and Medium Businesses (SMBs) and Enterprise businesses, and be an influential part of defining the global acquisition strategy. From determining appropriate audience segmentations, media plans, bid strategies, to developing media measurement plans and insight generation, you'll help shape the marketing of Google Workspace and grow its loyal customer base. This means you will work with a cross-functional team across Product Marketing, Customer Marketing, Product, Sales, Analytics, and global Centers of Excellence to align the digital marketing strategy with the evolving needs of the business.

The role enables you to directly impact the growth of Google Workspace helping more businesses and solopreneurs transform the way they work. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location.

Responsibilities :