Market Research Analyst
Job Category : Sales
Requisition Number : MARKE001435
Location : Ernest N. Morial Convention Center, New Orleans, LA 70130, USA
Description
Major Accountabilities include the following. Other duties may be assigned.
Market & Event Research
- Conduct competitive set and industry research to benchmark MCCNO performance.
- Analyze client survey data and provide recommendations to improve event quality and customer satisfaction.
- Collect post-event performance data and provide actionable insights to clients and stakeholders.
Reporting & Analytics
Prepare occupancy reports to New Orleans & Company and hospitality partners.Compile reports to communicate results, achievements, and challenges for stakeholders including board members, executive staff, and sales and marketing leadership.Support reporting needs for MCCNO monthly MCCNO Board Meetings and leadership reviews.System & Data Management
Maintain accuracy of the event management system, updating accounts, contacts, and invoices as needed.Identify and correct duplicate or inconsistent records.Build and update dashboards that monitor sales activity, event volume, and financial outcomes.Budget & Departmental Support
Assist with preparation of initial and revised budget in partnership with Sales, Special Events & Partnerships, and Communications.Partner with Finance, Event Management, and other departments to improve reporting accuracy and process efficiency.Provide coverage for booking and contract functions as assigned.Qualifications
Experience
Required : Bachelor's degree in Business, Marketing, Economics, Data Analytics, or related field from a four-year college or university; and four to six years related experience and / or training in research, reporting, or data analysis preferred; or equivalent combination of years and experience.
Preferred : Proficiency with CRM or event management systems (Ungerboeck or comparable) strongly preferred. Experience in the hospitality, events, or convention industry preferred.