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Market Research Analyst

Market Research Analyst

Ernest N. Morial Convention CenterNew Orleans, LA, US
1 day ago
Job type
  • Full-time
Job description

Market Research Analyst

Job Category : Sales

Requisition Number : MARKE001435

Location : Ernest N. Morial Convention Center, New Orleans, LA 70130, USA

Description

Major Accountabilities include the following. Other duties may be assigned.

Market & Event Research

  • Conduct competitive set and industry research to benchmark MCCNO performance.
  • Analyze client survey data and provide recommendations to improve event quality and customer satisfaction.
  • Collect post-event performance data and provide actionable insights to clients and stakeholders.

Reporting & Analytics

  • Prepare occupancy reports to New Orleans & Company and hospitality partners.
  • Compile reports to communicate results, achievements, and challenges for stakeholders including board members, executive staff, and sales and marketing leadership.
  • Support reporting needs for MCCNO monthly MCCNO Board Meetings and leadership reviews.
  • System & Data Management

  • Maintain accuracy of the event management system, updating accounts, contacts, and invoices as needed.
  • Identify and correct duplicate or inconsistent records.
  • Build and update dashboards that monitor sales activity, event volume, and financial outcomes.
  • Budget & Departmental Support

  • Assist with preparation of initial and revised budget in partnership with Sales, Special Events & Partnerships, and Communications.
  • Partner with Finance, Event Management, and other departments to improve reporting accuracy and process efficiency.
  • Provide coverage for booking and contract functions as assigned.
  • Qualifications

    Experience

    Required : Bachelor's degree in Business, Marketing, Economics, Data Analytics, or related field from a four-year college or university; and four to six years related experience and / or training in research, reporting, or data analysis preferred; or equivalent combination of years and experience.

    Preferred : Proficiency with CRM or event management systems (Ungerboeck or comparable) strongly preferred. Experience in the hospitality, events, or convention industry preferred.

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