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NorthPoint Search Group
Direct Response Copywriter – Financial MarketingNorthPoint Search Group • Atlanta, GA, US
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Direct Response Copywriter – Financial Marketing

Direct Response Copywriter – Financial Marketing

NorthPoint Search Group • Atlanta, GA, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Direct Response Copywriter – Financial Marketing (Contract-to-Hire) To Apply Now - email your resume to job-knemkq7d-1e4ngrk82rw3kdm@sagedata.io Who:

  • A performance-driven copywriter with experience in digital marketing campaigns for financial products and services.

What:

  • Create, optimize, and adapt direct response copy across channels (Meta, Google, Native) and formats (ads, listicles, landing pages, video scripts) to drive measurable growth.

Where:

  • Primarily supporting campaigns across U.S.-based financial services, working within a contract-to-hire framework.

When:

  • Immediate need; this is a contract-to-hire position.

Why:

  • To maximize campaign performance, ensure compliance, and scale direct response efforts across multiple financial products.

Salary:

  • $90,000–$110,000 per year, plus performance-driven bonuses and benefits.

Job Summary / Description:

  • This role is responsible for producing high-performing, compliant direct response copy for digital marketing campaigns in the financial sector.
  • You will leverage performance data, CRO expertise, and structured research to craft and iterate winning copy frameworks across multiple channels.
  • The ideal candidate combines creativity with analytical rigor and can adapt copy for ads, landing pages, listicles, and video scripts while navigating compliance requirements.

Key Responsibilities:

  • Adapt and iterate proven copy frameworks for new partners, offers, placements, and channels.
  • Develop short- and long-form creative assets, including headlines, ads, listicles, video scripts, and landing pages.
  • Execute mechanical punch-ups and structured variations to expand testing capacity.
  • Build and update offer-specific copy based on feedback and team direction.
  • Implement compliance-driven revisions across ads, pages, and scripts.
  • Develop new paid acquisition headlines and variations for Meta and Google campaigns.
  • Contribute new test ideas and competitive insights derived from market research and performance trends.

Qualifications:

  • 5+ years writing performance-driven, direct response copy for financial digital campaigns.
  • Documented CRO experience optimizing creative over time.
  • Strong conceptual writing skills with structured research frameworks.
  • Proficiency in analyzing performance data using Looker, Tableau, or Power BI.
  • Compliance-trained with comfort working alongside compliance stakeholders.
  • Familiarity with LLMs for writing support while knowing when to avoid reliance.
  • Expertise with multiple financial products/services, including Credit Cards, Debt Consolidation, Banking Apps, HYSA, Checking Accounts, and Insurance.

Competencies:

  • Performance-driven copy systems thinking Personal finance expertise Data literacy and performance interpretation Conceptual angle development and research rigor Compliance-aware creative judgment Cross-format translation and adaptation Collaborative communication Detail-oriented execution under tight deadlines Benefits: Base salary according to market rates Profit-sharing bonus Competitive benefits package Future increases tied to performance, not cost-of-living Direct Response Copywriter for financial marketing campaigns; drives performance through CRO, ads, landing pages, and listicles.
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​​​​​​​Direct Response Copywriter – Financial Marketing • Atlanta, GA, US

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