Essential Duties and Responsibilities
:Analytics Deep Dive:Analyze heat maps, user journeys, and standard reporting (Google & Adobe Analytics) to uncover actionable insights.
Customer Journey Mapping:Document buyer paths from "problem awareness" to purchase, highlighting friction points and opportunities for improvement.
Paid Search Optimization:Review existing Google Ads performance and report to the digital team on recommendations to update ad copy to improve relevance and click-through rates.
Customer Segmentation:Work with Digital Managers to develop user segments based on size, history, and brand preference to tailor content delivery strategies.
Mobile Experience Audit:Test the full digital journey on mobile devices to document UX issues and prioritize fixes.
Competitive Gap Analysis:Benchmark PSG website functionality against competitors to identify advantages and weaknesses.
Collaborate with cross-functional teams (Product, Sales, & Marketing) to align insights and recommendations with broader business objectives.
Qualifications/Requirements:
Currently enrolled or recently graduated from an accredited college or university with a target degree in Marketing, Business, Information Systems, Data Science or other marketing focused degree.
Fully fluent in English (written and spoken).
Proficient in Microsoft Office; Outlook, Word, Excel and general computer knowledge is required.
Desired Characteristics:
Proficient in Microsoft Office; Outlook, Word, PowerPoint, and Excel
Effective verbal and written communication skills
Ability to multi-task in a fast-paced environment with attention to detail
Strong team player, work ethic and commitment to win
Curiosity, eagerness to learn, and interest in data-driven decision-making.
High level of attention to detail and focus on quality work
Strong analytical and problem-solving skills
High agency with a bias for action
Digital Marketing Intern • Grand Rapids, MI, US
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