Digital Marketing Coordinator

Overview:

The Digital Marketing Coordinator supports the Marketing team across a wide range of digital, brand, and content-driven initiatives. This role is responsible for overseeing content collection and syndication across retailer Platforms through Syndigo, leading social media & influencer efforts for select brands, and supporting Direct-to-Consumer (DTC) channels including, but not limited to email, SMS, blog content, and creative website content strategy.

The Digital Marketing Coordinator partners cross-functionally with internal teams, external agencies, and brand partners to ensure brand consistency, enhance product visibility, and support performance-driven marketing initiatives.

Essential Duties and Responsibilities: (Includes the following, other duties may be assigned)

Primary Responsibilities:

Product Content Management

• Serve as the primary point of contact for Syndigo inputs, maintenance, and enhanced content creation, ensuring accurate and optimized product information for application across retailer platforms
• Manage and update product attributes, descriptions, images, rich media, and enhanced content to ensure accuracy, completeness and optimization in Syndigo to support brand visibility and conversion
• Support copywriting, claims development and content development for owned and licensed brands, ensuring alignment with brand voice and consistency in messaging standards across all touchpoints

Sampling & Reviews

• Lead BazaarVoice Sampling Campaigns, including campaign setup, sample coordination, communication tracking, and performance reporting

Social Media & Influencer Leadership

• Support social media strategy and execution for select internal brand accounts, including Protect-a-Bed
• Assist with content creation, scheduling, community engagement, and performance monitoring across r LinkedIn and other applicable social channels
• Maintain a structured social media calendar and ensure all content aligns with brand voice, messaging, and visual standards
• Coordinate fulfillment for DTC social media giveaway winners
• Support influencer initiatives by assisting with influencer vetting, product selection, and review and approval of creative assets

Direct-to-Consumer (DTC) Content & Communications

• Support DTC email marketing efforts, including topic ideation, copywriting & imagery, testing/proofreading, programming/scheduling emails, and coordinating with creative team
• Manage DTC blog content, including bi-weekly topic development, copywriting, SEO-aligned content, creative needs, and publication
• Assist with DTC website content updates by supporting content calendar management and ensuring a regular cadence of site refreshes

Creative & Agency Support

• Assist with external DTC agency relationship management, including coordination, asset delivery, timelines, and review/approval of creative materials with meticulous detail and precision
• Prepare details project briefts for internal creative teams, including scope, timeline, and deliverables

Analytics & Reporting

• Assist in compiling monthly reporting related to advertising, social, influencer, and content performance/ KPIs
• Monitor performance trends and provide strategic recommendations aimed at improving content effectiveness, engagement, and performance/KPIs across all platforms

Education And/or Experience: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications:

• Bachelor's degree (or currently pursuing a degree) in Marketing, Business, Communications, Journalism, English, or related field
• 0-2 years of relevant experience, including internships, co-ops, or academic projects in marketing, digital content, eCommerce, or social media
• Entry-level role with training and mentorship provided; strong interest in marketing and willingness to learn are essential
• Strong writing, editing, and verbal communication skills, with the ability to adapt tone and messaging across brands and platforms
• Prior experience in marketing, social media, eCommerce, or digital content development preferred
• Working knowledge of major social media platforms (Instagram, Facebook, LinkedIn, TikTok) and best practices for brand engagement
• Familiarity with content syndication tools (e.g., Syndigo), review/sampling platforms (e.g., BazaarVoice), and project management tools (e.g., Asana) is a plus
• Experience with email marketing tools, CMS platforms, and blog management systems is preferred
• Understanding of analytics tools (Google Analytics, Meta Business Suite, Shopify Analytics, etc.) and in-depth KPI reporting and analysis
• Ability to manage multiple projects in a fast-paced environment with excellent organizational, time-management skills and be meticulously detail oriented
• Professional, proactive, and collaborative working style
• Ability to work independently while effectively partnering with cross-functional teams
• Self-starter with strong inclination to learn