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Chief Communications and Marketing Officer

Chief Communications and Marketing Officer

Yale UniversityNew Haven, CT, US
5 days ago
Job type
  • Full-time
Job description

Chief Communications & Marketing Officer

Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community-eligible for opportunities through the New Haven Hiring Initiative or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale!

Salary Range : $124,000.00 - $206,500.00

Overview : Reporting to the Dean of the Yale School of Public Health (YSPH) and working closely with the Dean's Chief of Staff, the Chief Communications & Marketing Officer (CCMO) will lead communications, branding, and public affairs for YSPH. The CCMO will oversee strategic efforts to promote YSPH as a leading voice in public health discourse and will amplify the school's and its faculty members' position as a leader in academic public health.

Essential Duties :

  • Develop and implement a communications plan that reaches identified audiences with strategic messaging and branding by using existing technology and communication platforms to support the strategic mission, vision and priorities of YSPH.
  • Ensure that strategic communications emanate from, amplify the goal of enhancing trust in the science and public health.
  • Manage relationships with external media sources, developing regular contact with media representatives in multiple disciplines.
  • Pursue media coverage creatively and aggressively.
  • Lead the development of news releases and media inquiries.
  • Serve as a strategic partner to the Dean in her role as chief spokesperson for YSPH, including writing and curating content on behalf of the Dean.
  • Create and implement a comprehensive crisis communication strategy.
  • Lead responses for the School, Dean and Leadership Team in crisis situations, requiring 24 / 7 attention and intense media / public scrutiny.
  • Articulate the School's position by supporting the Dean in interviews or written responses.
  • Direct the production of all print and online marketing materials.
  • Serve as magazine editor and deliver a magazine that meets the needs and initiatives of the school and its programs.
  • Develop and implement an integrated digital communications strategy.
  • Set the vision and strategic plan for web design and maintenance.
  • Lead a data-driven process to identify key messages, stakeholders and audiences, and proactively identify and tell compelling YSPH stories, translating faculty scholarship into impactful stories for the public.
  • Develop criteria to track and evaluate the effectiveness of communications strategies.
  • Deliver programming that builds relationships with public health professionals, administrators from other public health schools, political leaders, and community organizers to enhance the reputation of the school and impact the health of local, state, national, and international populations.
  • Develop and manage strategies to engage high profile speakers to draw large audiences and attention to the school.
  • Promote special events and activities to appropriate communities.
  • Build communications for key stakeholders at YSPH (by working on content, developing training, and preparing them for media interviews).
  • Ensure organizational effectiveness through short-term and long-range planning with analytical insight into target audiences, channels, and culture.
  • Lead a team of writers, web operations, multi-media designers, supporting them in mentoring and professional development.
  • Stay informed of industry trends and emerging technologies in public health and higher education marketing and communications.
  • Oversee financial and HR initiatives, including the development of an annual budget and staff performance metrics to drive efficiency and effectiveness.

Required Skills and Abilities :

  • Proven ability to develop and execute strategic communications plans that drive measurable results. High degree of initiative, professionalism and independent judgment.
  • Demonstrated expertise in translating strategy and plans into thoughtful, audience-specific messaging.
  • Collaborative and strategic leader, with proven expertise managing creative professionals in writing, journalism, website development, graphic design, photography, and / or video.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives and capable of leading the production of high-quality content to be disseminated via websites, newsletters, announcements, brochures and other media for a variety of audiences.
  • Proficiency with existing and emerging social media platforms, creative tools, survey building tools, project management software, and Microsoft Office.
  • Familiarity with desktop publishing / layout programs Ability to identify and learn new technology.

    • Preferred Education, Experience and Skills :

  • Experience writing for publications in science, public health, medicine, or a related industry.
  • Outstanding interviewing, editing, writing and presentation skills.
  • Expertise in magazine or newspaper production and / or editing.

    • Principal Responsibilities :

  • Develop and implement a communications plan that reaches identified target audiences with strategic messaging and branding by using existing technology and communication platforms (social media, live streaming, website, etc.) to support the strategic mission, vision and priorities of YSPH.
  • Ensure that strategic communications emanate from, amplify and actively assist with the goal of enhancing trust in the science and trust of public health.
  • Lead the management of relationships with external media sources, including developing regular contact with media representatives in multiple disciplines.
  • Pursue media coverage creatively and aggressively.
  • Lead the team in development of news releases and handling of media inquiries.
  • Serve as a strategic partner to the Dean in her role as chief spokesperson for YSPH, including writing and curating content on behalf of the Dean.
  • Create and implement an appropriate and comprehensive crisis communication strategy.
  • Lead responses for the School, Dean and Leadership Team in crisis situations, requiring 24 / 7 attention and intense media / public scrutiny.
  • Help articulate the School's position by supporting the Dean in interviews or written responses.
  • Serve as a member of the YSPH Leadership Team, cultivating strong relationships to enhance communications objectives and enabling the School to achieve its strategic goals in the recruitment of students and faculty; development and fundraising; and the effective dissemination of the work and expertise of the faculty.
  • Direct the production of all print and online marketing materials.
  • Serve as magazine editor and deliver a magazine that meets the needs and initiatives of the School and its programs.
  • Develop and implement an integrated digital communications strategy.
  • Set the vision and strategic plan for web design and maintenance.
  • Lead a data-driven process to identify key messages, stakeholders and audiences, and proactively identify and tell compelling YSPH stories, including translating faculty scholarship into impactful stories for the public.
  • Develop benchmarking criteria and track and evaluate the effectiveness of communications strategies on a regular basis.
  • Partner with stakeholders to deliver programming that identifies, builds and maintains relationships with public health professionals, administrators from other public health schools, political leaders, and community organizers to enhance the overall reputation of the school and impact the health of local, state, national, and international populations.
  • Develop and manage strategies to engage high profile speakers that will draw large audiences and attention to the school.
  • Direct the promotion of special events and activities to the appropriate communities.
  • Build communications capacity and impact for key stakeholders at YSPH (leadership, faculty, administration, and others) by working with them on content, developing training, and preparing them for media interviews.
  • Ensure organizational effectiveness through short-term and long-range planning with analytical insight into target audiences, channels, and culture.
  • Lead a team of writers, web operations, social and multi-media designers and outreach specialists, and support them in training, mentoring, professional development, and performance evaluations.
  • Partner with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals.
  • Coordinate and collaborate with other communications professionals to achieve institutional goals including, but not limited to, Yale OPAC.

    • Required Education and Experience :

  • Bachelor's degree in marketing, journalism, public relations, communications or a related field.
  • 10 years of progressive leadership experience in marketing, communications, or a related area.
  • Proven experience synthesizing an organization's mission, strategic goals and key issues into concrete messages for educational, informational and marketing purposes to foster public understanding in these areas.
  • Ability to translate raw information to an easily digestible format.
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