Job Description
WHAT DOES A DIRECTOR, EXPERIENCE STRATEGY DO?
The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.
Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.,
Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
Support manager and Experience Strategy leadership on organic growth and new business initiatives
Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned
Qualifications
WHAT ARE WE LOOKING FOR?
8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
Strong analytical skills, with experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks
Work Perks
Above market salary structures as part of our total rewards program
Generous employer matching retirement solutions
Leading health, dental and vision insurance products
Employer-funded tuition reimbursement
Remote and hybrid work across the globe
Generous paid time off including company holidays
Company provided training and development
Offering financial, work-life balance, legal solutions and more to employees at no cost 24-7-365
Director, Experience Strategy (Pharma Agency Experience Required) • New York, NY, US
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