Associate Product Marketing Manager

THIS IS NOT A TECHNICAL IT POSITION . THIS IS A MARKETING ASSOCIATE PRODUCT MANAGER ROLE FOR A CONSUMER PRODUCTS COMPANY.

For industry-leading consumer products Arts & Crafts Company; whose products are sold through mass, e-commerce, and specialty retail channels throughout the world.

The Associate Product Manager is responsible for the development and execution of the product portfolio’s vision, strategy, and product roadmap working under the direction of the Category Director. This is accomplished through the management of the entire product lifecycle from market and consumer needs assessment, competitive analysis, new product launches, and product rationalization activities. The Product Manager is hands-on, leading a cross-functional team of external partners and internal resources to successfully manage timelines to satisfy all customer deadlines.

Primary Responsibilities

• Develop marketing plans for new products and line extensions capable of meeting annual sales plans.
• Develop specific product strategy to create a selling proposition for all elements of a program including the creation of product features, benefits, pricing, and merchandising strategies.
• Champion product development process from inception to ship date while collaborating with designers, lab, legal, manufacturing, purchasing, sourcing, graphics, quality control, consumer testing, and sales to establish the product specifications to meet consumer, trade, and manufacturing expectations.
• Develop product design, packaging, and merchandising objectives and work with internal teams to execute.
• Create and manage product costing, program ROI, and expense budget.
• Create and manage timelines to ensure milestones and ship dates are met.
• Develop compelling presentation materials to support customer-specific sales presentations.
• Work with the sales team to optimize merchandise assortments and analyze product performance.
• Collaborate with the communication team to create consumer and retailer marketing campaigns for social media and in-store events.

Knowledge, skills, and abilities