Lifecycle Marketing Director / Senior Manager

Lifecycle Marketing Director / Senior Manager U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years.

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We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest.

Your Role In Helping Us Shape The Future The Lifecycle Marketing Director / Senior Manager will be the subject matter expert in lifecycle management across a broad marketplace of General Manager led verticals. The role includes :

Supporting lifecycle, transactional and promotional goals for B2C and B2B strategies

Presenting and articulating lifecycle strategy and email best practices across the organization and to senior leadership

Establishing and owning lifecycle KPIs with a clear framework for measurement and optimization

Spearheading lifecycle marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention

Responsibilities

Campaign & Channel Execution : Managing the end-to-end lifecycle calendar across email, onsite messaging, and push notifications

Team Leadership : Overseeing and guiding resources supporting CDP and email execution, ensuring clarity, consistency, and quality

Technical Platform Ownership : Serving as technical owner of Blueshift, USN’s enterprise CDP platform

Optimization Expertise : Managing and segmenting customer databases for targeted campaigns, employing A / B testing for continuous improvement, and monitoring campaign performance to drive optimizations and personalization strategies

Requirements

Five years to seven years of experience in lifecycle, CRM, retention or email marketing

Deep expertise in campaign orchestration using ESPs, CDPs, and / or CRM platforms

3+ years experience leading team and developing talent with a player-coach mindset

Bachelor’s or Master’s degree in Marketing, Business or a related field

What It’s Like To Work With Us Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers. Our culture is entrepreneurial, mission-driven, and focused on fostering personal and professional growth.

We offer competitive benefits, including paid vacation time, medical, tuition reimbursement, and training. Our work environment is collaborative, fun, diverse, inclusive, and ambitious.

U.S. News & World Report is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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