Senior Marketing Manager

Seeking a Senior Marketing Manager of Food and Beverage for an F & E business in Montvale New Jersey.

The Snr. Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages for a Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward. The individual must combine proven experience in B2B and internal innovation processes, with a strong understanding of the food and beverage marketplace.

The individual will be responsible for the execution of growth projects for the F&E brands, including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team, including sales, business development and R&D. This position requires a deep understanding of customers & markets, key market trends, marketing strategy development, value proposition development, new ingredient launches, along with strong communication & people skills.

ESSENTIAL FUNCTIONS :

Growth Strategy Execution :

• Lead and manage strategic cross-brand portfolio Initiatives, ensuring alignment with the division's business goals and driving sustained growth.
• Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
• Collaborate with market analytics team to understand customer needs, preferences, and trends within the markets we serve.
• Build and execute PR campaigns for both domestic and international strategic initiatives
• Oversee branding, advertising, digital marketing, and public relations campaigns to enhance brand equity and market presence.
• Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media, webinars, whitepapers.
• Develop tools, training, and resources for the sales team to effectively communicate product benefits and close deals.
• Provide marketing support for international distributor network

Innovation Pipeline Management :

Brand & Portfolio Management :

REQUIREMENTS :

Apply today, roles like this rarely wait!