Senior Product Marketing Leader

Senior Lead Marketing Consultant

Wells Fargo is seeking an experienced Senior Lead Marketing Consultant (Senior Product Marketing Leader) to join the Merchant Services Commercial and Corporate Product Marketing Team. This individual contributor will play a pivotal role in creating impactful B2B marketing campaigns and materials to attract, engage, and retain commercial and corporate merchant services customers. Reporting to the Marketing Senior Manager, Product Marketing, the ideal candidate will have demonstrated success in developing and implementing integrated go-to-market strategies in the financial services and / or payments industry as well as developing B2B product marketing positioning and messaging for commercial and corporate enterprises. In collaboration with Product, Sales Enablement, and Technology, this role will partner with Sales and Commercial Banking colleagues to create marketing programs that amplify the merchant services customer value proposition and develop and deliver compelling product marketing assets across the customer lifecycle.

In this role, you will :

• Design and deliver integrated go-to-market strategies for the Merchant Services Commercial / Corporate Banking (CB / CIB) customer segment.
• Create Merchant Services CB / CIB marketing collateral across customer touchpoints (i.e. print, digital, video) and collaborate with partners to leverage enterprise capabilities to develop new channels for Merchant Services (i.e. direct marketing, podcasts, social media, whitepapers, newsletters, webinars, and events).
• Develop and implement marketing strategies to help deepen existing Merchant Services customer relationships.
• Lead work across functional teams and creative agencies, as necessary, to achieve marketing objectives deliverables.
• Understand the competitive landscape and leverage qualitative and quantitative data to translate insights into strategic direction.
• Ensure adherence to legal, compliance, and privacy regulations and policies related to marketing.

Required Qualifications :

Desired Qualifications :

Job expectations :

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$139,000.00 $239,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

We value equal opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy.