Business Development Specialist (Artist Signature Products)

Business Development Specialist (Artist Signature Products) (Dunlop Manufacturing, Inc., Nashville, TN) : Analyze market trends and consumer preferences to develop products and strengthen existing product positioning; Gather and interpret competitor data on pricing, sales, marketing, and distribution strategies; Conduct and evaluate surveys, polls, and questionnaires, managing and analyzing the resulting data set; Attend trade shows and consumer events to interact with buyers and consumers, collecting valuable insights on market trends; Utilize trade shows and consumer events to engage with consumers and buyers, leveraging surveys and questionnaires to gather market data; Plan and execute artist and consumer marketing events in strategic target markets, ensuring a high-quality experience; Monitor and measure the success of marketing strategies and advertising campaigns; Provide insight to optimize social media campaigns across platforms (Facebook, Instagram, TikTok) to drive engagement, clickthrough, and conversion; Cultivate and maintain relationships with emerging and established artists, fostering partnerships to support their careers. Harnessing the office location prioritizing Nashville based artists; Conceptualize and develop Artist Signature Products, leveraging artist networks and market insights to create innovative and appealing products; Provide proposals detailing the design, promotion, and pricing of present and future artist signature products; Prepare reports and presentations for senior leadership, translating complex findings into actionable insights. In order to perform the above tasks, the following skills and experience are required : Experience with guitar effects and accessories, with the ability to communicate and demonstrate their features to artists and technicians, including a technical understanding of common circuits, processors, and platforms used in the production of guitar effects; Experience with the history of musicians and the pedals, picks, and accessories they used, and how this relates to the brand’s target audience; Experience with the music accessories market, including trending and up-and-coming artists; Experience with brand positioning and product marketing, and the ability to align artists with product promotion, with a history of successful artist or influencer marketing campaigns; Experience in marketing and processing analytics on social media platforms, such as Facebook, Instagram, and TikTok, with the ability to create campaigns that prioritize engagement, clickthrough, and conversion; Experience with managing relationships, contract negotiations, and ongoing business development with artists, producers, and industry professionals; Experience conducting and evaluating surveys, polls, and questionnaires, and managing the subsequent dataset; Experience with using Excel; Experience with Syspro and Notation as well or similar enterprise resource planning and product planning software; Experience in event planning and execution, including artist and consumer-facing events, trade shows, and promotional activations; Experience in competitive analysis, pricing strategies, and sales performance evaluation. Requires a Bachelor's degree or foreign equivalent in Marketing, Music or related field, and at least three years of experience as a Management Consultant or related artist relations occupation. Travel required : 30 days a year to Benicia, CA and other locations. Salary : $60,445 – $86,500. Send C.V. to lolvera@jimdunlop.com. #LI-DNI