Media Buyer
This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. They combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.
We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.
Key responsibilities include :
- Develop and manage paid media campaigns across platforms such as Meta (Facebook / Instagram), Google Ads, TikTok, and emerging ad networks.
- Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.
- Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).
- Monitor campaign performance daily, making data-driven optimizations to improve ROI.
- Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.
- Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.
- Stay updated on industry trends, platform updates, and best practices in digital advertising.