Public Relations Specialist Job at Talking Stick Resort in Scottsdale

Job Title : Public Relations Specialist

Department : Public Relations

FLSA Status : Non-exempt

Reports To : Public Relations Director

Overview

Under the direction of the Public Relations Director, the Public Relations Specialist will cultivate a strong industry network, increase awareness, and develop an enviable corporate image by creating and executing effective communication and media relations programs. Also, will maintain the public image of our organization, plan publicity strategies and campaigns, and manage relationships with the media.

Supervisory Responsibilities

This job has no supervisor responsibilities.

Essential Duties and Responsibilities

Develop and execute PR strategies, campaigns, and initiatives to enhance public perception

Plan and manage publicity strategies, press events, and media outreach

Respond to inquiries from the public, press, and industry organizations

Analyze media coverage and report on campaign effectiveness

Shape and maintain the company’s corporate image and identity

Prepare press releases, speeches, and promotional materials

Coordinate public relations activities, entertainment partnerships, and branded events

Manage brand reputation and ensure consistent messaging across all channels

Build and nurture relationships with journalists, influencers, and media reps

Monitor and communicate PR results quarterly, with actionable insights

Handle crisis communications and mitigate negative press

Collaborate with entertainment acts on ad mats, radio giveaways, and promotional PR

Ensure all communications are engaging, on-brand, and aligned with company values

Education and / or Experience

HS Diploma or GED required. Bachelor’s degree (B.A.) in Journalism, Marketing Public Relations, or related field plus at least 3 years’ experience as a public relations specialist; or equivalent combination of education and experience in a casino public relations environment

Computer Skills

To perform this job successfully, an individual should be proficient in Microsoft Office and Social Media platforms. Familiarity with project management software and video / photo editing is a plus.

Other Qualifications

Strong background in media relations across online, broadcast, and print

Skilled in researching, writing, and editing publications

Outstanding oral and written communication skills

Highly organized and able to thrive under pressure

Existing local media contacts are a strong advantage

Language Skills

Must be able to read, write, speak and understand English.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand for prolonged periods, bend, lean and walk; use hands and fingers to handle or feel; reach with hands and arms and talk or hear. The employee must regularly lift and / or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is regularly exposed to wet and / or humid conditions. The noise level in the work environment is usually moderate.

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