Advertising and Brand Specialist I

Job Summary :

The Brand and Advertising Specialist I is responsible for supporting the Brand and Advertising and Community Marketing teams and business owners to develop and implement marketing and external communications that drive enrollment and new business with a focus on compliance.

Essential Functions :

Maintains an up-to-date understanding of general regulatory / compliance marketing guidelines for all product lines and ensures that all regulatory requirements are being met

Supports Brand and Advertising team in the development and execution of multitiered advertising campaigns

Supports the event / sponsorship strategy

Supports the translation / 508 strategy

Manages ad and logo request queue, including interfacing with business owners and external contacts, ensuring on time and effective delivery

Writes, edits and develops marketing and external communications deliverables for print, digital, web and advertising

Gathers data from various internal and external sources to support analysis activities

Supports Project leaders in ensuring on-time production of materials on target and within budget

Supports work in department project queue as needed

Perform any other job duties as requested

Education and Experience :

Bachelor's degree in Marketing, Communications, Business Administration, or related field or equivalent years of experience is required

Minimum of one (1) year of experience in Marketing and / or Communications is required

Healthcare experience preferred

Competencies, Knowledge and Skills :

Microsoft Office proficient

Experience using visual software, such as PowerPoint and Visio

Project management skills

Ability to learn and utilize project management software

Strong attention to detail

Oral, written, and interpersonal communication skills

Knowledge of marketing practices, tactics and trends

Cross-functional team skills

Ability to work independently in a hybrid environment including a WFH setting or office environment

Time management skills

Decision making / problem solving skills

Licensure and Certification :

None

Working Conditions :

General office environment; may be required to sit or stand for extended periods of time

Compensation Range :

$46,500.00 - $74,500.00 CareSource takes into consideration a combination of a candidate's education, training, and experience as well as the position's scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee's total well-being and offer a substantial and comprehensive total rewards package.

Compensation Type : Salary

Competencies :

• Fostering a Collaborative Workplace Culture
• Cultivate Partnerships
• Develop Self and Others
• Drive Execution
• Influence Others
• Pursue Personal Excellence
• Understand the Business

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.

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