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Senior Channel Manager - Talent Brand & Marketing
Senior Channel Manager - Talent Brand & MarketingEdward Jones • Tempe, AZ, United States
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Senior Channel Manager - Talent Brand & Marketing

Senior Channel Manager - Talent Brand & Marketing

Edward Jones • Tempe, AZ, United States
1 day ago
Job type
  • Full-time
Job description

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus : serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Job Overview

Position Schedule : Full-Time

This job posting is anticipated to remain open for 30 days, from 24-Oct-2025. The posting may close early due to the volume of applicants.

Talent Brand & Marketing Team Overview

Edward Jones' Talent Brand & Marketing team activates the firm's talent brand across all candidate touchpoints. We partner across Talent Acquisition, Human Capital, and Enterprise Brand & Marketing to attract, engage, and convert high-quality talent through segmented campaigns, compelling storytelling, and optimized channel strategies. Our work spans the candidate experience across paid media, social and community engagement, owned digital, and both recruiter and field enablement - all aligned to the firm's hiring goals and strategic priorities.

We are bold, data-driven, and candidate-obsessed. We know there's power in partnership and we bring that spirit to every campaign, channel, and experience we create.

What You'll Do

The Senior Channel Manager serves as the business lead for high-impact marketing channels that drive awareness, engagement, and conversion across Edward Jones' recruiting lines. This role is responsible for guiding the strategy and performance activation of paid media, social, email, and direct mail channels, in partnership with external agencies and internal collaborators. You'll ensure channel strategies align with segmented campaign goals, brand vision, and hiring outcomes. This is a great opportunity for a marketer seeking opportunity to lead significant modernization progress and have an outsized business impact.

Key Responsibilities

  • Channel Strategy & Activation
  • Lead strategic planning and performance oversight of direct-to-candidate channels including but not limited to paid media , social media , email , and direct mail .
  • Partner with agency teams to activate campaigns that drive candidate engagement and conversion.
  • Align channel strategies to segmented campaign goals across recruiting lines (e.g., Experienced Advisors, Career Changers, Client Support Team, Home Office).
  • Audience-Specific Campaign Support
  • Activate audience-specific campaign strategies across paid, social, and direct channels.
  • Collaborate with content, creative, and talent sourcing teams to ensure channel execution aligns with audience needs and campaign objectives.
  • Online Community Engagement Strategy
  • Lead evaluation of Edward Jones' current approach to talent conversations in online communities such as Glassdoor , Reddit , and others.
  • Develop a new point of view and strategic approach for community engagement.
  • Build and implement a trial activation plan .
  • Personalization & Targeting

Guide audience targeting strategies using first- and third-party data.

  • Support delivery of personalized, segmented experiences that resonate with high-quality talent audiences.
  • Measurement & Optimization

    • Lead performance analysis across channels and campaigns, using dashboards and reporting tools to inform strategy.

  • Partner with analytics teams to develop KPIs, track conversion metrics, and optimize cost per application and cost per hire.
  • Budget Management

    • Manage channel budgets, ensuring efficient spend and alignment to hiring goals.

  • Partner with finance and sourcing teams as needed to forecast, track, and report on budget utilization and ROI.
  • Leadership & Collaboration

    • Manage external agencies and technology partners.

  • Lead virtual teams and collaborate cross-functionally with content, creative, sourcing, and brand teams.
  • Channel Governance & Brand Alignment

    • Ensure brand consistency across all channel touchpoints.

  • Develop and maintain channel best practices, governance guidelines, and activation playbooks.
  • Innovation & Channel Development

    • Identify emerging trends and new channel opportunities to reach evolving talent audiences (in example, AI-driven opportunities, influencer partnerships, micro-communities on , etc).

  • Build business cases and lead pilots to test and scale new approaches.

    • Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts : health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page .

    Hiring Minimum : $99200

    Hiring Maximum : $168900

    Read More About Job Overview

    Skills / Requirements

    What Experience You'll Need :

  • Bachelor's degree (with a concentration in communication, marketing, journalism, web development or information management preferred) or related / equivalent work experience.
  • 10+ years of experience in communication, marketing, journalism with at least 5+ years of experience with digital and other marketing channels including social media, web or intranet development, user centered design, paid media, direct marketing and / or project management or comparable experience, Including :
  • Digital native with a bias towards data-driven action. Deep knowledge of standard and current marketing practices including targeting, personalization, and delivery through direct-to-consumer touchpoints.
  • Proven knowledge of marketing reporting, analysis and strategy and relevant tools.
  • Analytics mindset with numerical aptitude.
  • Strong organizational and leadership skills, including the ability to deliver under strict deadlines, handle multiple priorities simultaneously and lead cross-functional project teams.
  • Excellent communication skills.
  • Experience working in a fast-paced, dynamic marketing environment as well as demonstrated ability to work independently, with little to no direction or leader involvement.
  • Must be highly flexible and comfortable working through frequently changing time frames and short deadlines.
  • Must be able to communicate effectively with senior firm leaders. Must be able to influence others and explain channel best practices and professionally explain decisions even when they are in conflict with others' desires.
  • Candidates that live within in a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office three days per week, with preference for Tuesday through Thursday

    • Current INTERNAL home-based associates : While this role is posted as hybrid, if selected and accepted, you may retain your home-based status . Edward Jones intends in good faith to continue offering the role as home-based, though future business or regulatory needs may require on-site work.

    Read More About Skills / Requirements

    Awards & Accolades

    At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received.

    Check out our U.S. awards and accolades : Insights & Information Blog Postings about Edward Jones

    Check out our Canadian awards and accolades : Insights & Information Blog Postings about Edward Jones

    Read More About Awards & Accolades

    About Us

    Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

    Behind everything we do is our purpose : We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

    People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

    View our Purpose, Inclusion and Citizenship Report .

    ¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

    Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

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