Go To Market (GTM) Manager

Sock Club is expanding beyond socks, and we’re looking for a Go To Market (GTM) Manager to lead the charge.

As a leader in the promotional products industry, Sock Club is known for delivering top tier service and custom design to some of the world’s most recognizable brands.

We’re growing our impact by launching new products that reflect the same level of creativity and quality, and we need a sharp entrepreneurial GTM leader to help us bring them to market.  We are seeking a self starter with a rare blend of sales, marketing, and operational instincts.

The ideal candidate has experience managing cross-functional launches, overseeing revenue driving initiatives, and making physical products irresistible.

You know how to bring ideas to life, from concept to launch, and you’re ready to own the success of the products that don’t exist yet.  Key Responsibilities :

• Launch and Scale New Products : Own the full go to market strategy for new physical product lines from positioning to pricing to packaging to promotion.  Revenue Ownership : Be responsible for generating at least 10% of total company revenue from new products within the first year.

Define success metrics and track performance.  Cross-Functional Leadership :

Balance creative vision with operational execution.  Creative Direction + Commercial Strategy :

Ensure that each new product looks its best, reads its best, and has a clear “why now.” Blend PR worth storytelling with channel specific marketing.  Operational Rigor :

Learn what works and scale accordingly.  Qualifications :

Demonstrated ownership of product performance or P&L, ideally with direct revenue accountability.  Strong cross-functional leadership skills with experience managing a team or initiatives across multiple product lines.  Entrepreneurial mindset with strong communication skills, creative instincts, and a background in sales, marketing, or PR.  Benefits :

You should apply anyway!

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