Lifecycle Marketing Manager

Lifecycle Marketing Manager

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, New York or Chicago.

We are seeking qualified candidates for the role Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you'll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities :

• Define and implement world class education, engagement and retention programs for LinkedIn Ads customers, leveraging multiple digital channels
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn's Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team's objectives
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Basic Qualifications :

Preferred Qualifications :

Suggested Skills :

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include an annual performance bonus, stock, benefits and / or other applicable incentive compensation plans. For more information, visit https : / / careers.linkedin.com / benefits.