Associate / Product Owner - Marketing Resource Management (MRM) Capabilities

Senior Associate / Product Manager Marketing Resource Management (MRM) Capabilities

Become a part of our caring community and help us put health first. Humana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparencyand we're looking for a product manager to lead that effort. As a Senior Associate / Product Manager Marketing Resource Management (MRM) Capabilities, you'll own the roadmap for tools and workflows that support campaign intake, planning, approvals, and performance tracking. This role is central to enabling scalable, compliant, and insight-driven marketing operations. You'll help guide the transition to a modern resource management platform and evaluate opportunities to integrate with enterprise workflow systems to support intelligent orchestration. This role supports the day-to-day configuration and optimization of marketing resource management tools and workflows. You'll work closely with cross-functional teamsincluding Marketing, Creative, Legal, and ITto ensure campaign planning and approval processes are intuitive, auditable, and aligned with enterprise standards.

Key Responsibilities :

• Capability Ownership & Roadmap Development
• Lead the transition from legacy systems to a centralized MRM platform
• Collaborate with platform product teams to enable new functionality and integrations
• Partner with enterprise teams to assess integration opportunities with workflow automation platforms
• Cross-Functional Product Management
• Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT
• Translate business needs into scalable, compliant solutions
• Facilitate working sessions and feedback loops
• Embedded Pod Support & Cross-Capability Coordination
• Act as embedded support in agile pods
• Partner with other capability owners to ensure seamless campaign delivery
• Support integration with orchestration platforms and fulfillment systems
• AI Enablement & Innovation
• Collaborate with data science and engineering teams to evaluate and operationalize AI / ML models
• Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems
• Contribute to experimentation and innovation efforts

Impact :

This role helps Humana deliver high-performing marketing campaigns that are well-planned, compliant, and member-centricsupporting smarter engagement and enterprise marketing strategies.

Use your skills to make an impact :

Required Qualifications :

Preferred Qualifications :

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $78,400 - $107,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

About Us : Humana Inc. is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer : It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.