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Fractional Marketing Leader

Fractional Marketing Leader

Robert HalfChicago, IL, US
9 hours ago
Job type
  • Temporary
Job description

Are you an accomplished marketing leader experienced in organizational turnarounds and building high-performing teams from the ground up? Our client is seeking an Interim CMO to lead a total marketing function reboot, drive strategic transformation, and support a major brand integration following acquisition. This is an excellent opportunity for a marketing generalist with a consulting, professional services, B2B, and / or healthcare background to make a rapid impact.

Project Scope & Responsibilities :

  • Assess the current marketing team structure and departmental performance
  • Lead and oversee implementation of marketing automation (Salesforce Marketing Cloud migration from HubSpot), partnering with external consultants and acting as internal liaison to ensure effective stakeholder communication
  • Build a strategic marketing roadmap and prioritize initiatives for short- and long-term success
  • Manage agency relationships and collaborate directly with external partners and internal stakeholders
  • Spearhead brand integration and drive organizational change
  • Reboot the entire marketing function, delivering structure, vision, and execution in an environment lacking established processes
  • Mentor, train, and upskill an established team of marketing professionals (5-10 team members)
  • Hire and onboard a new Marketing Director as part of the transformation
  • Manage the marketing budget and ensure optimal allocation of resources

Technical / Professional Requirements :

  • Experience with Salesforce Marketing Cloud and HubSpot, including migration best practices
  • Proven background in B2B marketing (healthcare experience highly preferred; B2G a plus)
  • Strong consulting / professional services experience
  • Demonstrated success in strategic leadership, turnaround work, and ROI-driven marketing initiatives
  • Track record of integrating multiple brands and driving measurable results
  • What We're Looking For :

  • Examples of past marketing department turnarounds with clear ROI outcomes
  • Ability to reboot / rebuild marketing functions and integrate up to 20 brands
  • Evidence of strategic vision, hands-on leadership, and mentoring capability
  • Strong B2B marketing experience, ideally in healthcare or adjacent fields; B2G exposure is a strong differentiator
  • This interim leadership role is ideal for a CMO-level professional seeking an opportunity to create immediate value and lasting transformation. Engage with senior stakeholders, impact key strategic projects and shape the future of a dynamic organization.

    Ready to lead change? Submit your resume today.

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    Marketing Leader • Chicago, IL, US

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