Senior Product Marketing Manager- Platform Product Operations-API

Responsibilities

The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Marketing Manager to collaborate with cross-functional teams and elevate the platform to the next level. Responsibilities (1)Strategic Development : - Work in tandem with cross-functional teams to grasp and anticipate the needs of advertisers, ensuring that both the ticketing tool and other efficiency tools cater to those requirements. - Evaluate data and feedback to discern trends and avenues for enhancing the tools and the entire advertiser experience. (2)Product Oversight and Enhancement : - Supervise the evolution of the ticketing and efficiency tools, guaranteeing alignment with the dynamic requirements of TikTok advertisers. - Drive the product roadmap for all tools, set distinct timelines, and prioritize tasks based on prospective impact and business needs. (3) User Experience and Interface : - Ensure all tools under management deliver an intuitive, smooth, and efficient user experience for advertisers. - Procure and integrate feedback from users, ensuring continuous tool refinement. Integration and Compatibility : - Ensure that all tools integrate seamlessly with each other and with the broader TikTok advertising ecosystem. - Work on enhancing compatibility with external platforms and systems commonly used by advertisers. (4) Training, Support, and Documentation : - Spearhead the creation and regular update of comprehensive documentation, user manuals, and FAQ sections for all tools. - Collaborate and / or conduct trainings to equip users with knowledge on tool capabilities and best utilization practices. (5) Stakeholder and Partner Communication : - Serve as the chief liaison between product teams and internal stakeholders, ensuring clear communication regarding tool updates, features, and feedback. (6) Quality Assurance and Testing : - Coordinate with QA / PM teams to ensure rigorous testing of tools for bugs, usability issues, and performance bottlenecks. - Organize beta-testing phases with select advertisers to garner real-world feedback before full-scale rollouts. (7) Operational Efficiency : - Constantly monitor tool performance metrics, aiming for high uptime, swift ticket resolution, and overall operational efficiency. - Implement feedback loops with the support team to continuously refine tool functionalities based on real-world challenges and advertiser requirements. (8) Continuous Learning and Industry Trends : - Stay updated with the latest industry trends, competitor tool features, and technological advancements to ensure TikTok's tools remain cutting-edge and market-leading.

Qualifications

Minimum Qualifications : -BA / BS degree or above; - 5+ years of product operations experience with digital ad products or in saas platforms; familiarity with advertising solutions at Google, Meta, and Snapchat. - A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking; - A commercial mindset with experience building business cases from market research and analysis; - Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets; - Customer service orientation and experience working in a sales / client-facing capacity.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $128000 - $290160 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses / incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates :

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment :

• 1. Interacting and occasionally having unsupervised contact with internal / external clients and / or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at