Marketing & Customer Experience Director

Marketing & Customer Experience Director

The Marketing & Customer Experience Director is a key leadership role responsible for driving the Bank's marketing strategy, encompassing brand building, digital marketing, content creation, and campaign management. This role leads efforts to attract, engage, and retain customers, ultimately contributing to the Bank's strategic growth objectives. Collaborates with internal teams and external service providers to ensure a seamless and personalized customer experience that aligns with the Bank's CX objectives.

What You Will Do

• Leads the development and implementation of a comprehensive marketing strategy aligned with the Bank's overall business objectives, including market research, competitive analysis, and target audience identification.
• Oversees all aspects of brand building and management, ensuring consistent brand voice, visual identity, and messaging across all channels (digital, print, social, etc.).
• Drives the Bank's digital marketing efforts, including SEO / SEM, social media marketing, email marketing, website management, and online advertising, to maximize reach, engagement, and lead generation.
• Leads the planning, execution, and analysis of integrated marketing campaigns, from concept to launch, ensuring campaigns are on-brand, effective, and deliver measurable results.
• Partners with cross-functional teams to identify opportunities to enhance the customer experience, ensuring marketing initiatives contribute to a seamless and personalized customer journey.
• Manages vendor partnerships, including contract negotiation and performance monitoring, to deliver high-quality marketing services and maximize return on investment for the Bank.
• Serves on appropriate committees and special projects as needed.

Other Qualifications / Requirements

Who We Are

Heartland Bank and Trust Company is headquartered in Bloomington, Illinois. With 70+ locations throughout Illinois and Eastern Iowa, Heartland continues to grow and is committed to preserving strong ties to our communities, customers, employees, and shareholders.

Heartland Bank's mission is to "create value for the customer, earn a profit for the Bank, and have fun doing it!" At Heartland, employees have the opportunity to make a difference every day.

What We Offer

At Heartland Bank, we offer a competitive benefits package to provide you with peace of mind. Click here to learn more about what benefits we have to offer.

Equal Opportunities and Accommodations Statement

Heartland Bank is deeply committed to creating a workplace where inclusion is not only valued but prioritized. We're proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or any other non-merit based or legally protected grounds.

Salary Disclaimer

The salary range represents the range of possible compensation at the time of posting. Heartland Bank considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate's work experience, education / training, key skills, and internal equity. The salary range minimum, midpoint, and maximum listed above represent a full range of career compensation growth over time in this position and pay grade. Starting pay typically starts between minimum and midpoint upon hire. The Bank offers compensation growth opportunities within its career architecture.